Title pageTitle page

Executive SummaryExecutive Summary

A one page summary of the entire report. Make sure to include any conclusions that you make.

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Table of Contents1. Introduction........................................................................................................1

1.1. Organization and product..........................................................................11.2. History........................................................................................................1

2. STRATEGIC PLAN AND FOCUS............................................................................12.1. Mission Statement......................................................................................12.2. Goals and Objectives.................................................................................12.3. Core Competencies / Competitive Advantage............................................1

3. SITUATIONAL ANALYSIS.....................................................................................23.1. SWOT Analysis...........................................................................................23.2. Industry Analysis........................................................................................23.3. Competitor Analysis...................................................................................23.4. Company brief............................................................................................23.5. Customer analysis......................................................................................23.6. Environment analysis.................................................................................2

4. MARKET-PRODUCT FOCUS..................................................................................34.1. Marketing and product objectives..............................................................34.2. Target Market.............................................................................................34.3. Points of Difference....................................................................................34.4. Positioning.................................................................................................3

5. MARKETING PROGRAM STRATEGY AND TACTICS..............................................45.1. Product Line...............................................................................................45.2. Packaging...................................................................................................45.3. Promotion...................................................................................................45.4. Place...........................................................................................................45.5. Pricing........................................................................................................4

6. FINANCIAL DATA AND PROJECTIONS.................................................................56.1. Expense Distribution..................................................................................56.2. Operating Expenses...................................................................................56.3. Gross Profit per Unit Sold.........................................................................56.4. Expected Market Share..............................................................................56.5. Expected Net Revenue................................................................................5

7. IMPLEMENTATION PLAN.....................................................................................67.1. Promotion Schedule...................................................................................6

8. EVALUATION AND CONTROL..............................................................................78.1. Quality Control..........................................................................................78.2. Risk Analysis..............................................................................................78.3. Evaluation Analysis....................................................................................7

REFERENCES...............................................................................................................8Appendices.................................................................................................................9

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1. Introduction

1.1.Organization and productYour text.

1.2. HistoryYour text.

2. Strategic Plan and Focus

Your text.

2.1. Mission StatementYour text.

2.2.Goals and Objectives

Non- Financial

Your text.

Financial

Your text.

2.3.Core Competencies / Competitive AdvantageYour text.

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3. Situational Analysis

3.1.SWOT Analysis Your text.

3.2. Industry AnalysisYour text.

3.3. Competitor AnalysisYour text.

3.4. Company briefYour text.

3.5.Customer analysisYour text.

3.6. Environment analysis Your text.

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4. Market-product Focus

4.1.Marketing and product objectivesYour text.

4.2.Target Market

Your text.

4.3.Points of DifferenceYour text.

4.4.PositioningYour text.

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5. Marketing Program Strategy and Tactics

5.1.Product LineYour text.

5.2.PackagingYour text.

5.3.PromotionYour text.

5.4.PlaceYour text.

5.5.PricingYour text.

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6. Financial Data and Projections

6.1.Expense DistributionYour text.

6.2.Operating ExpensesYour text.

6.3.Gross Profit per Unit SoldYour text.

6.4.Expected Market ShareYour text.

6.5.Expected Net RevenueYour text.

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7. Implementation Plan

7.1.Promotion ScheduleYour text.

8. Evaluation and Control

Your text.

8.1.Quality ControlYour text.

8.2.Risk AnalysisYour text.

8.3.Evaluation Analysis Your text.

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References

Your text.

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AppendicesYour text.

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