History • Founded in 1909, as Enfield

Manufacturing Co. Ltd.

(Redditch)

• Successor- Royal Enfield India

• Headquarters -Chennai India

• Key people- Founders Albert Eadie and Robert Walker Smith

Marketing Mix:

1.Product• Bullet 350• Bullet 500• Electra• Electra-X• Thunderbird 350• Thunderbird 500• Classic 500• Classic 350• Continental GT• Himalayan

2. Price:Pricing for all the variant of royal

Enfield is between 1.35 lakhs to 2 lakhs

Depending the model you choose

3. Promotion

• Royal Enfield Factory Tours

• Direct Marketing

• Post Sales Services

• Ride Groups

• Riders Accessories

4. Place:

• Enfield showroom

People: Physical Evidence:

The first P of the expanded marketing mix is concerned with the individuals that are working for the organization. It is imperative to enroll and train the right individuals, on the grounds that this is who the customers will be dealing with.

The physical evidence of

the Royal Enfield remains

with the product aesthetics.

Process:

The Entire process is carried

out in the factory located at

Chennai and the product is

supplied in the stores.

Physical evidence People

Current stage in the product life cycle:

As we are introducing new product to the market we are at the initial stage of the product.

Thank you