http://www.webbythoughts.com

http://moz.com/rand/ http://www.mattcutts.com/blog/

Please, DON’T EVER do this

AGAIN!

Spam what!?

Google it!

Okay, got it.

Spam (SEO): Named after the infamous canned luncheon meat, SPAM is the term that refers to search engine optimization techniques that grossly violate the Terms of Services Agreements published by the major search engines. As a term, SPAM can be applied to any unwanted or unwelcome product of Internet Marketing including but certainly not limited to email.

Now tell me what a Web Bender is….

Nope, it’s not blender I said “bender”

Nope, but you’re close.

“One who can control web conversations using the principle of leverage to drive major traffic in far less time than traditional online marketing.”

Give me a lever long enough and a place to stand and I will move the earth.

Archimedes (287-212 BC)

http://www.webbythoughts.com/branded-content-marketing-johnson-johnson-style/

Brand Thought Leadership

Influence Authority Wide Online

Presence

Community Followers

Social Media Voice

Allies

Influence Authority

Wide Online Presence

Community Followers

Social Media Voice

Allies

I don’t think I can do this in lesser time….

Influence Authority

Wide Online Presence

Community Followers

Social Media Voice

Allies

It takes much resources….

Influence Authority

Wide Online Presence

Community Followers

Social Media Voice

Allies

A long way from ground up….

Influence Authority

Wide Online Presence

Community Followers

Social Media Voice

Allies

Algorithmic change every 6 months….

Influence Authority

Wide Online Presence

Community Followers

Social Media Voice

Allies

Leverage!

Leverage? How?

Build Relationships Online

Relationships with influential people in your market, who've already won the hearts and minds of your target audience.

Relationships with your growing audience.

Hey! I’m in Reddit!

Analogy

12 foldings produced 4, 096 noodles

12 Big Authoritative Links can produce more links, impressions and popularity with fewer amount of actions than that of traditional SEO would require to accomplish the same thing!

High Authority

High Traffic

Medium Authority

Medium Traffic

Low Authority

Low Traffic

Okay, tell me who’s doing it?

He started Think Traffic in 2010, and quickly built a solid reputation for building quality content.

Corbett Barr

Alexis Grant is a publishing powerhouse. She describes herself as a “journalist, blog & social media strategist and a budding entrepreneur.”

Kristi Hines is a freelance writer, prolific guest poster, online marketing consultant, and social media enthusiast that blogs at Kikolani.

Chris Brogan, a successful blogger and top 5 Ad Age Power 150. He started guest blogging and now NY Times best seller author of “Trust Agents”

Warning: Don’t Stare

This is how they see you when you just blast them emails for guest posting!

Everything starts with Epic Content

Everything starts with Epic Content

I spend 12-18 hours writing

one single post.

http://www.iwillteachyoutoberich.com

Ramit Sethi

250, 000 Readers/month!

No Promotion Will Work

With Your Crappy Content

Start with at least your 10 best epic articles relevant for your audience

Listen, listen, listen….

topics

terms stories

New ideas

Then write an epic content about it

Listen to your market’s influencers on what they are talking about.

Record an interview with an expert in your field and post it to your blog.

Some Content Generation Ideas

•Get experts to offer a tip and do a round-up of their recommendations. •Publish responses to frequently asked questions about your industry.

•Create a list of trends to watch.

Some Content Generation Ideas

•Share your slides from a recent presentation.

•Do a weekly or daily links-roundup of relevant news for your community.

Some Content Generation Ideas

•Share case studies to your audience

Some Content Generation Ideas

•Curate tips or tools relevant to your audience.

What’s Next?

Outreach!

Start Small to build portfolio

Woo big sites with patience

Pitch right

Big sites could be chaotic inside

To get to the top you must network with people at the top and get their attention and links. Period!

An Experiment

http://www.webbythoughts.com/content-curation-tools-resource/

14 Influencers caught it.

Engage more to multiply the effect

Engage more to multiply the effect

Engage more to multiply the effect

Promote those who promote you

Attracted authority Links

Trust Bait vs. Link Bait

How to get .gov and edu links

3 Steps How to Leverage Your Linkjuice

Edu Gov

homepage

a

d

c

b

bait

Challenge…

Be A Web Bender!

@markacsay

Q&A

https://twitter.com/markacsay