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No Ammonia • No p-Phenylenediamine (PPD) • No Gluten • Vegan
Mastey is the Best Choice for Green Focused, Environmentally Friendly,
Organic Hair Salons & Stylists around the world.
Salon Certification Program Course 1
Introduction to Program & Healthier Hair Color Advanced Gray Coverage Solutions
Advanced Formulas and Color Correction High Lift Blondes and Tint Back Brunettes
Final Projects Invitation to our Educator Training program
Presentation Attendance live or through special arrangements an online video version
Review online or through email
Quiz online
Project submit through social media & Web
Mastey will provide you with the color products needed to complete hands on projects.
Knowledge • Professionalism • Integrity
Knowledge in your market
What are customers looking for?
Organic • Green • Eco Friendly
The problem with the term “Organic Hair Color”
U.S. Organic Product Standards
100% Organic 100% Organic Ingredients
Organic 90% Organic Ingredients
Made with or Contains Organic Ingredients At least 70% Organic Ingredients
Does any hair color on the market meet this standard?
NO
If a hair color has 31 ingredients and 5 ingredients are certified organic.
Is that hair color organic?
NO
What if they even put “ORGANIC” in the name of the company?
Is that hair color organic?
NO
Are there ways to color hair with Organic Alternatives…
Henna Too Orange
Indigo Too Purple
Coffee Tones Very Limited
Tea Very Unpredictable
Problems for the professional salon Limited Tonal Values
Uncontrollable Results
Very dark and very off tone
Over time products coat the hair shaft
Give it a plastic like texture
Madelyne Salon Owner / Mastey Educator - Sweden 25+ years experience with other brands
Developed Severe Allergies to Color Tried Teas and Coffee for a few years
2011 - Found Mastey Hair Color Can color again with no health problems
Using the terms like Organic • Organic System • Certifiably Organic
when referencing hair color that is NOT ORGANIC
is confusing and deceptive to both stylists and consumers
Organic is just a buzz word to salons But Organic is a real word in the real world
What are customers really looking for?
Healthier Hair Gentler Ingredients
Better Results
What do stylists really want?
Healthier Hair Gentler Ingredients
Better Results Something that works!
Because we use it 5 to 10 times a day
Ginny Salon Owner / Mastey Educator - USA
25+ years experience with other brands Developed Severe Allergies to specific chemicals in Colors and Bleaches
Could no longer do any color
Found Mastey Hair Color now can color again with no health problems
Knowledge in your product of choice
Color Mission: Make professional hair products using the gentlest available ingredients for the health of the stylist and the client while
still producing professional results
No Ammonia No p-Phenylenediamine (PPD)
No Gluten Vegan
Antioxidant Rich Moisturizing & Repairing
No Ammonia Color available since 1982
Sold around the world
ALKALINE = AMP or MEA Suspended in SoyMinimizes Damage compared to Ammonia
Soy Solution Encapsulates the Fumes & Odor Gives you healthier color with longer lasting results
DIHYDROXYETHYL SOYAMINE DIOLEATE
CONDITIONERS
CONDITIONERS
AMP or MEA
Ammonia Color ProcessDamage during color process with Ammonia
Based Color and PPD type dyes
Mastey Color ProcessLess Damage and MEA and/or AMP and All
Oxidative Dyes
Past • Present • Future of Color
Ammonia MEA AMP / MEA
Mastey Hair Color Dye SystemAll Oxidative Dyes
No Direct Dyes or Stains No PPD
Based on multiple EU studies: pPD is 2 to 5 times worse than the
alternative toluene 2,5 diamine sulfate used in Mastey Hair Color
http://ec.europa.eu/health/scientific_committees/consumer_safety/docs/sccs_o_093.pdf
Mixed Dye SystemFade off tone
Fade at Different rates
Mastey DyesAll Oxidative
Will not fade off tone
Direct Dyes / Stains
No PPD Permanent Hair Color
PPD and Direct Dyes No PPD Oxidative Dyes
Gluten FreeRice Amino Acids
Smaller in molecular size than wheat protein Richer in vital nutrients needed to rebuild hair
Vegan Natural Moisture FactorVegetable based ingredients
Mimic natural moisture produced in Epidermis Moisturizes Hair before color so rice amino acids can repair
Vitamins & AntioxidantsPromote Longer Lasting Color & Prevent Fadage
Helps keep your hair nourished and shiny
Gentler Alkaline => Minimizes Hair Damage
No (PPD) & No Direct Dyes => Less Irritating & No Build Up
Rice Amino Acids & Vegan NMF => Moisturize & Repair Hair
Vitamins & Antioxidants => Prolongs Life & Vibrancy of Color
Hair Color is Reflective Like Virgin Hair
Learning the Language of ColorKnowing your Levels and Tones
Lets you Formulate any formula for any problem
Mastey Hair Color LevelsMastey hair color levels match virgin hair color levels
1
3
4
5
6
7
8
9
10
11
Primary Tones
Level 8 Gold(.3) = GOLD
Level 8 Gold Copper2/3(.3) = GOLD + 1/3 (.4) = Copper
Single Tone Multi Tone
Tones with Bases across the top Levels along both sides
Amplifiers are Pure Tones with no base levels Used to Counteract or Accentuate a Tone
Used to Create Custom Colors
07 37 42 44 64 66 67 33
1 to 1 mixing ratio
Processing Times
Color molecule as it process Fully processed color lasts longer
When Applied 30 minutes 45 minutes
Mastey Tri-Base Color SystemThe key to tonal control, coverage and vibrancy
Light Shades Red Shades Dark Shades
Shade Breakdown
Water Conditioners Alkaline Agent Pigment
High Lifts No Bleach
HiLift Color Instead of BleachLift varies based on clients starting level and color history
Multiple applications provide higher levels of lift Less Damage than using bleach
High Lift Formula
11 Series Shade
60 Volume
45 minutes processing
11 Series Shade
Amplifier in desired tone
60 Volume
45 minutes processing
Lift & Tone Formula
Lift will depend on color history
Counteracting yellow undertone for natural blonde high lights on lighter bases
When lifting lighter shades add 07 Blue Amplifier to cut yellow undertone in outcome
Color Formula 2 oz - 11.2 Color .25 oz - 07 Blue Amplifier 2.25 oz - 60 Volume Peroxide
Processing 15 minutes under heat 30 Minute Cool down
Total Processing Time: 45 minutes
When lifting darker shades add 37 Green Amplifier to cut red undertone in outcome
Color Formula 2 oz - 11.2 Color .25 oz - 37 Green Amplifier 2.25 oz - 60 Volume Peroxide
Processing 15 minutes under heat 30 Minute Cool down
Total Processing Time: 45 minutes
Counteracting red undertone for natural caramel high lights on darker bases
Use as a Decolorizer
Use to lift off Demi Permanent build up on ends
Vary timing and check frequently for desired lift
Add heat to get more lift
Multiple uses for high lift formulations
KrystinaVery Damaged Hair
Very Dark Roots
Needs to be a Healthy Blonde
Heavy HighlightFORMULA 12 oz - 8.23 2 oz - 20 Volume
FORMULA 22 oz - 10.2 1/8 oz - 07 2 1/8 oz 40 Volume
TONER: 3 oz 9.2 Hair Color 1 1/2 oz 10 Volume 1 1/2 oz 9.2 Instantané
FORMULA 32 oz - 11.2 1/8 oz - 07 2oz - 60 Volume
Application Time: A long time :)Processing: 45 minutes
Gray Coverage
Simple Gray Coverage Formula
Use a Double Zero Shade
Use 20 Volume
Example:
5.00 + 20 Volume
Multi Tone Gray Coverage Formula
Use a Double Zero Shade
Add a secondary tone
Use 20 Volume
Example:
5.00 + 5.34 + 20 Volume
5.00 + 4.34 + 20 VolumeEasy Coverage and Beautiful Natural looking tones
Adding 4.34 adds depth and secondary tone
The 6 P’s to Perfect Color
Proper Preparation => Use Me First
Proper Formulation => Shade and Tone Selection
Proper Application => Cross Hatch
Proper Saturation => Use enough product
Proper Timing => 45 minutes
Proper Rinsing => Emulsify color while rinsing
Proper PreparationEnsure you have a clean canvas to create
Color Safe Hair PurifierRemoves Build up and minerals without stripping color
or causing dryness or damage
Repair Extremely Damaged Hair Repair over processed and damaged hair
with Mastey Color Protection With Rice Amino Acids, Vegan Moisturizers, Certified Organic
Argan Oil and Olive Oil
Picking the Right ShadeMatching a competitor
Go 1 shade darker & match tonal value not color number Remember Mastey dyes are lighter and don’t build up or go darker
Selecting the right developerYou can mix developers for in between volumes
like 15 and 25 volumes
Clean Thin SectioningThin enough to see through
Proper SaturationUse Enough Product / Use firmer hand
Apply with Bristling Motion
Emulsify color when rinsingFinished color should be Soft, Shiny,
and Healthy Looking every single application
Advance Color FormulasUsing Oxidative Dyes & Color Instantané
Mastey Hair ColorMastey Hair Color
+ Instantané
Color Instantané sticks to oxidative dyesDouble your pigment concentration to add depth
without build up or damage
Why Use Instantané?
You can double your pigment load
Instantané can thin out your color formula for easier application
Available in 94 shades
Gentler and gives you more vibrant results than shampoo caps or pulling through.
Non Progressive Formula, so it will not darken the ends
Refreshing Faded EndsUse instead of a shampoo cap or pulling through straight color
Use remaining color in bowl and add Color Instantané to pull through
Doubling your pigment
Normal Formula
2 oz 5.34 Mastey Color
2 oz 20 Volume
Double Pigment Formula
2 oz 5.34 Mastey Color
1 oz 40 Volume
1 oz 5.34 Instantané
Demi Formula1oz Mastey Color + 2 oz Instantané + 1oz 20 Volume
Use instead of a progressive Demi-permanent
Toner Formula1oz Mastey Color + 2oz Color Instantané + 1oz 10 Volume
DownloadSalon Formulation Chart
1 Step Tint BackReplace your primary tones Select a target color
1 Step Tint BackReplace your primary tones Select a target color
BrookeSever Damage from Bleach Needs to be a Rich Chocolate
Modified Tint Back Color CorrectionFORMULA 12 oz - 4.34 Mastey Color1 oz - 4.0 Mastey Color1 oz - 4.6 Mastey Color
4 oz - 10 Volume
Application Time: A long time :)Processing: 45 minutes
Modified Tint Back Color CorrectionFORMULA 12 oz - 4.34 Mastey Color1 oz - 4.0 Mastey Color1 oz - 4.6 Mastey Color
4 oz - 10 Volume
Application Time: A long time :)Processing: 45 minutes
MorganExtremely Damage Needs to be a Vibrant Red
Creating the Little MermaidBase3.5 oz - 5.46 Mastey Color .5 oz - 64 Amplifier 1 oz - 5.46 Instantané 3 oz - 20 Volume
Application Time: A long time :)Processing: 45 minutes
Highlight1.5 oz - 7.44 Mastey Color .5 oz - 44 Amplifier 2 oz - 20 Volume
Creating the Little MermaidBase3.5 oz - 5.46 Mastey Color .5 oz - 64 Amplifier 1 oz - 5.46 Instantané 3 oz - 20 Volume
Application Time: A long time :)Processing: 45 minutes
Highlight1.5 oz - 7.44 Mastey Color .5 oz - 44 Amplifier 2 oz - 20 Volume
Knowledge • Professionalism • Integrity
Professionalism in yourself your work and your business
If your hair looks like a hot mess, why would anyone let you do their hair?
If your salon is a train wreck, why would I want to be your client?
Don’t take short cuts with your results! If the result is worth something,
it takes time & hard work to achieve it. Charge for that!
Make time for yourself and your business.
Knowledge • Professionalism • Integrity
Be True to Your Integrity What do you believe in? What do you stand for?
Make smart choices Be honest with yourself and with others
Never Stop Learning!
Halina Salon Owner / Mastey Educator - USA
40+ years experience Continues to learn new ways to better herself & her staff Just started doing platform work at trade shows last year
Constantly pushes herself to learn new trends
You are responsible for what you promise your client & what ingredients you expose yourself to
Don’t be the Snake Oil Salesman
Real People
HomeworkReview this video recording
read through and create an account at:
masteyhaircolor.com
Create a Facebook Page and Linked In Page
for yourself and your salon.
Friend: [email protected] • Like: facebook.com/teinture
QuizYou will receive an email with a link to a
100 question Quiz
Please complete the quiz at least 1 week before the next class
Answers for the quiz will come from this video and the masteyhaircolor.com website.
ProjectFinished Model
Select a technique we discussed today and create a formula and finished look for your model.
Email us the colors you will need to complete the lookWe will send them free of charge along with a styling product kit
to use for your finish.
Take pictures and/or video of your finished look on your phone. We’ll send you info on how and where to post it.
Finish this program & become a Mastey Educator
Thank You For Joining UsYou will receive an email with links to all downloads
and instructions for your assignments