Matty Marshall

In what ways does your media product use, develop

or challenge forms and conventions of real media

products?

ResearchThey use a simple black and

white colour scheme, although

it isn't colourful it still stands

out effectively as it matches

the tuxedo Rick Ross is

wearing. This reflects the

lifestyle of the artist, rich and

classy, a colourful colour

scheme would not suit the

personality of the rapper.

Rick Ross has been

positioned on one side of

the page and the text on

the other. Not only does it

make the text clearer to

read, it makes him

appear dominate on the

page which is a quality of

Rick Ross and rap of

being the best in the

business.

I think the way a bold drop

capital has been used is

effective as it fits the qualities of

Rick Ross, big and powerful.

Also the introduction paragraph

is a feature which is also very

effective as it gives the reader a

basic idea of what the article is

going to be about. The quote

'You ain't seen nothing yet' has

been used as a short sentence

that grabs the reader's attention

and urges them to see more.

Also the slang 'Ain't' gives the

reader an idea of the artists

idiolect and maybe targets

younger age groups (16+). The

phrase, 'He arrested speakers

nationwide', relates to the rapper

stereotype of violence and

lawlessness, however it subverts

where Rick Ross is doing the

Rick Ross is dressed in a

smart black suit which

presents him as being

someone of power and class.

The way he is casually

holding a champagne glass

and lifting his head high, not

looking towards the camera,

demonstrates his wealth and

masculinity. I think the use of

props, balloons, champagne,

sunglasses, expensive suits

and jewellery reinforces his

dominance in the music

industry and defiantly

portrays the high life that he

lives.

Front Cover

Use

Kerrang!

Used the header of live report and

photo. Separate background for name

of magazine.

Positioning of double page spread

article title.

At the bottom name of other artists

and use of +.

‘World Exclusive Album Report!’ With

banner.

Vibe

Similar font for text going down sides

of page.

Font of text for other articles inside of

magazine.

The posture and seriousness of the

models in photograph.

Develop

Kerrang!

The use of an equal front line however

I used a setting behind them.

I positioned text on top however

developed with vibe and put on bit out

the way of models face.

Vibe

Shape of text down side but I put in

front of the photo.

Challenged

Kerrang!

The models heads in front of the

Contents Page

Use

The Source

Position of the article names on the left.

Red font for the numbering to help it stand

out.

One photo of the artist, image dominated.

The text font used conventional.

The white background on image

Hammer

The title of the page, using the red house

style.

The black background font helps to

separate text from photo, to encourage 3D

effect.

Information for each article under the title.

Develop

The Source

Separated the text from the photo so my

colour scheme could work.

Hammer

The review section at the bottom made it

conventional of hip hop.

Challenged

The road crew section at the top, saw used

in contents page research looked good.

Put artists head over the title, not too far

over still visible but adds 3D effect.

I didn’t separate main article info from rest

Double Page SpreadUse

The image dominated left side of the page.

The layout of the article.

The white background behind text to make it clear to read.

Develop

The header styled it to fit the artists and magazine.

Writing on image, had to move to make visible on image

due to colouring.

Challenge

Setting in the background, target audience research.

The article 3 columns and use of red because of

interview, fit target audience research.

No J to stick to informal style of my magazine and not

that of Q.

Quote from interview in middle of article, seen used in

other research thought it looked good and effective.

How does your media product represent

particular social groups?

16-25 – Rebellious, Apathetic, Spontaneous,

Fashionable, Realist, Ignorant, Selfish, Aggressive.

How does your media product represent

particular social groups?

I used text to reinforce the stereotype I was portraying about the particular social

group. This allowed me to use lexical choices such as slang, colloquialism, taboo

terms, dysphemisms and swearing to express the personality of the artists/social

group portrayed.

What kind of media institution would distribute

your media product and why?

The distribution company I would use is Harris Publications. They

already distribute XXL and Scratch as well as rock magazines,

Revolver and Guitar World. This means that they have an already

established ability of reaching my target audience.

Harris Publications is an American consumer-magazine publisher,

based in New York City. They already publish over 75 titles covering 9

genres including business, comics, celebrity and lifestyle, sports and

health and of course music.

What kind of media institution would distribute

your media product and why?

Due to the proliferation of

hardware I will advertise to my

audience through the use of

modern technology.

Television has one of the biggest

audiences in the world. Choosing

two of the hottest music channels

to advertise the magazine is

guaranteed to hit a mass

audience.

Social media is getting more and more

popular. Facebook and Twitter having

over 2 billion users between them. Their

advertising/promotion abilities will be a

great way to target a mass audience.

Who would be the audience for your media

product?

Here are 3 members of my target audience:

Name: Ollie

Age: 20

Favourite Artist: Eminem

Name: Jamie

Age: 17

Favourite Artist: A$AP

Rocky

Name: Lewis

Age: 16

Favourite Artist: Kid Cudi

How did you attract/ address your audience?

An interesting story to give an insight into the

lives and personality of the artist.

The page to be image dominated, preferably

in a setting that stands out of the ordinary.

Informal language such as colloquialisms and

slang received with personal pronouns to

create synthetic personalisation, offering the

demographic a chance of diversion and

personal identity.

How did you attract/ address your audience?

Here are 2 videos I made for target audience research when creating my magazine.

Front Cover Rough Cut Logo/Name Feedback

How did you attract/ address your audience?

As you can see I took in all the feedback I was given to

design a magazine suitable for my target audience.

How did you attract/ address your audience?

The language used was conventional

of the genre, it was also similar to

that used of my target audience

creating shared deictic knowledge.

My target audience kept on giving me

feedback on my photography. They

said photos in an interesting setting

would be appealing to them.

How did you attract/ address your audience?

With the help and feedback from my target audience, I

believe I have achieved my aim of creating a professional

and conventional magazine.

What have you learnt about technologies from the

process of constructing this product?

Photography

The manual setting on the camera allowed me to change all sorts of settings such as the aperture. I was also able to use the filming option on the camera when recoding my target audience research and interview.

ZoomFocus

I used the Canon EOS 1100D to take my photos. I had to be aware of 2 things

when taking photos, the shutter speed and exposure. Getting these spot on

saved me a lot of time later on when I came to Photoshop.

What have you learnt about technologies from the

process of constructing this product?

Rule of ThirdsI used long shots and mid-shots to show off the

setting and clothing of the artists, this is

conventional of hip hop magazines.

What have you learnt about technologies from the

process of constructing this product?

Lighting

What have you learnt about technologies from the

process of constructing this product?

Magnetic lasso tool

Magic wand tool

Spot healing

brush

Healing brush

Red eye tool

Clone stamp

tool

Blur

tool

Smudge

tool

Burn tool

Eraser

What have you learnt about technologies from the

process of constructing this product?

What have you learnt about technologies

from the process of constructing this

product?

What have you learnt about technologies from

the process of constructing this product?

InDesign

Front Cover

Double Page Spread

Contents Page

Looking back at your preliminary task, what do you

feel you have learnt in the progression from it to the

full product?

Looking back at your preliminary task, what do you

feel you have learnt in the progression from it to the

full product?

THE FINAL DESIGN