Alessander Firmino

MD Latam at Criteo

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Criteo is in an

unique position to

provide insights Transactions per year across both

desktop and mobile sites

In annual sales

Online retail and travel

businesses globally

1.7 billion

,

720 billion

Consumers are transacting

across devices globally

47% UK & Japan

40% Spain

37% US

South Korea leads, where 61% of

eCommerce transactions involve

multiple devices prior to purchase

7

What does this mean for

your sales?

Source: eMarketer, US Retail eCommerce Sales YOY

Projected mobile

sales

Projected eCommerce

revenue

2014 2015 2016

$298B $342B

$393B

$80B $102B $200B+

3 strategies to master multiscreen,

drive relevance and results

How can marketers

stay ahead?

Put mobile at

the center of

your marketing

1

Cross-device purchasing behavior

underscores the importance of

mobile interactions

We’re in the midst of a mobile

boom, driven by m-

commerce

In the US,

nearly 4 in 10

transactions

involve multiple

devices

1/3 are completed

on a mobile device

Smartphones

are increasingly

the device of

choice for online

shopping

Source: Criteo’s Mobile Commerce Report

52% 53% 54% 56% 60%

Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015

U.S Retail Mobile Transaction Share, by Device (%Total)

Tablet Smartphone

+15%

YoY

Growth

35% of retail transactions globally

and in the US are made on

mobile

Mobile pushed Black

Friday to new heights

28% Mobile’s share of

transactions on Black

Friday was 41%, a 28%

increase over 2014

18% More mobile transactions

on Black Friday,

than Cyber Monday

Build your apps

with a focus on

transactions

and data

2

Apps deliver up to 54% of

all mobile transactions

54%

Harness the

power of apps

Apps deliver more efficient

transactions than any other

channel

Technologies like

deep linking and

mobile retargeting

drive downloads and

traffic to apps

Source: Forrester Research, U.S. Web Influenced Retail Sales Forecast, 2011 to 2016

Apps dominate at ever stage of the funnel

Identify individuals

and understand their

intent with exact

match technology

3

Consumers now demand a

consistent brand story across

all touch points

of marketers report

being able to effectively

leverage customer data

across devices and

platforms today

Less than

1/3 35%

of marketers are able to

serve recommendations

based on the users’

current device or app

Connect with people by

utilizing real-time

customer browsing and

media data, instore and

offline

Implement the

right technology

for a consumer-

centric approach

Real-time consumer shopping behavior

data CRM data across

channels

Improved context, relevancy

and sales

+

An open solution – not a walled garden

-

In Summary

Put mobile at the

center of your

digital strategy

Build apps with

transactions and

data in mind

Identify real

people and their

intent, wherever

they are