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Media is the mixed blessing
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MEDIA IS THE MIXED BLESSING
Group 4
Athira VenugopalBetsy SebastianBibin BalanBijo JosephBinumon JosephChristie Jose George
Introduction
Media is about all the ways you can get information – Books, E-Media, Magazine, TV, News Papers.
In Present Generation Media isplaying an important role.
Media has both positive and negative side.
PURPOSE OF MEDIA:
Media can be used for various purposes: The purpose is to get people talking about a product
or any new ideas so that they’ll in turn tell others about it and start a viral growth pattern.
The main purpose of social media is to find ways for
individual people or groups of people or organizations or businesses to connect with and network with each other.
The Local Media
Newspapers
Radio
Television
Social Networking Sites
Magazines
Is Media ‘Good’ or ‘Bad’..?
Why Media is ‘Good’
Media played a big role in getting independence to India as it created awareness in people.
Though media, we can know about the things happenings around as.
We can have news even from remote areas of the world.
Why Media is ‘Good’ We can know the jobs availability
and various products availability It helps peoples to realize their
duties. Through media we can update our
knowledge and information
Why Media is ‘Good’ Help to fight against terrorism. Media is reducing corruption by
creating fear to take bribe. Media helps to solve many problems
related to country. Media can reveal scams
Why Media is ‘Bad’ Media creates a hype of everything Through media rumours are
spreading on Film industry, politics..etc
Most of the times their allegations are not true .this puts lives of many people and their career at stake
Why Media is ‘Bad’ News channels want to create a
sensation in order to gain audience attension instead of giving actual information.
The number of criminals increases day by day, by viewing the criminal contents in media
Why Media is ‘Bad’ Some peoples or groups use media
to show contents in their favour.they mislead people.
Different media says same matter differently
It makes criminals as celebrities
The Social Media
Possible advantages:
Allows to discuss ideas, post news, share links and ask questions .
Facilitates open communication, leading to enhanced information discovery and delivery.
Provides an opportunity to widen business contacts.
The Social Media
Possible advantages:
Targets a wide audience, making it a useful and effective recruitment tool.
Improves business reputation and client base with minimal use of advertising.
Delivers communications and directs interested people to specific web sites.
The Social Media
Disadvantages:
Opens up the possibility for
hackers to commit fraud and
launch spam and virus attacks.
Increases the risk of people falling prey to online scams
that seem genuine, resulting in data or identity theft.
The Social Media
Possible disadvantages:
Potentially results in negative comments
from employees about the company or potential legal
consequences if employees use these sites to view objectionable,
illicit or offensive material.
Potentially results in lost productivity, especially if employees are
busy updating profiles, etc.
How to remedy the situation Encourage public rather than private
ownership of media Accept smaller profit margins Exploit improvements in technology Cultivate trust with reliable/good
content Demonstrate “good will” Balance service with profitability
Summaryo Media has both good and bad
characteristics. o Media plays an important role in the
presento It influence our day to day lifeo We cannot think about a world
without media.
Thank you…