MEDIA AND INFORMATION LITERACY (MIL)7. LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTYFAIR USE AND CREATIVE COMMONS

Mr. Arniel PingSt. Stephen’s High SchoolManila, Philippines

MIL PPT 12Updated: October 29, 2016

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION

I- TOPIC OUTLINEA. Current Events: Digital Piracy in the PhilippinesB. Intellectual Property in International and Local

Context1. Definition of IP2. Types of IP3. IP Rights (WIPO and R.A. 8293)

B. Fair Use (Fair Dealings) and Creative Commons

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION

LEARNING COMPETENCIES:explain intellectual property and its

different types (SSHS);explain copyright, fair use, etc.vis-a-vis

human rights (MIL11/12LESI-IIIg20);discuss current issues related to copyright

vis-à-vis gov’t./provide sectors actions (MIL11/12LESI-IIIg21);

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND INFORMATION

LEARNING COMPETENCIES:put into practice their understanding of

the intellectual property, copy right, and fair use guidelines (MIL11/12LESI-IIIg17); and

explain actions to promote ethical use of media and information (MIL11/12LESI-IIIg22);

CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD, nakumpiska sa Quiapo, Manila(Aug. 2, 2016). GMA News and Public Affairs.

YouTube. Retrieved on Oct 5, 2016, fromhttps://www.youtube.com/watch?v=bABC_7wOI5g

CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV Series, Arestado

(Oct. 3, 2016). GMA News and Public Affairs. YouTube. Retrieved on Oct 4, 2016, from

https://www.youtube.com/watch?v=BaALtvPAUnA

WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

WHAT IS INTELLECTUAL PROPERTY?

INTELLECTUAL

PROPERTY (IP)

refers to creations of the mind, such as

inventions; literary and

artistic works;

designs; and symbols,

names and images used in commerce

(Source: http://www.wipo.int/about-ip/en/)

INTELLECTUAL PROPERTY IS PROTECTED IN LAW

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

WHAT ARE THE DIFFERENT TYPES OF INTELLECTUAL PROPERTY?

TYPES OF IPCOPYRI

GHT PATENT TRADEMARKS

INDUSTRIAL

DESIGN

GEOGRAPHICAL ORIGIN

TYPES OF INTELLECTUAL PROPERTY

TYPES OF IP

DEFINITION

1. Copyright • a legal term used to describe the rights that creators have over their literary and artistic works

• books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings

COPYRIGHT

Source: http://www.slideshare.net/DaeBogan/music-publishing-copyright-administration-in-the-internet-age

COPYRIGHT

VIDEO PRESENTATION

The Creative Industry: Artists' Intellectual Property Rights. (2012). cictcreativecontent's

channel. YouTube. Retrieved September 19, 2016, from https://www.youtube.com/watch?v=jA6q-jgyhgc

REPUBLIC ACT 8293INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIODLITERARY WORKS

During the lifetime of the author plus 50 years after death

ART 25 years from the date of creation

PHOTOGRAPHIC WORK

50 years from publication

AUDIO- VISUAL WORK

50 years from publication

REPUBLIC ACT 8293INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIODSOUND RECORDING

50 years from year recording took place

BROADCAST RECORDING

20 years from date of broadcast

TRADEMARK Valid for 10 years and may be renewed for a periods of 10 years

INVENTION PATENT

Valid for 20 years from filing date application

CARTOON ANALYSIS

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)

TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION2. Patent • an exclusive right granted for an

invention• provides the patent owner with the

right to decide how - or whether - the invention can be used by others

DESIGN PATENTAPPLICATIONS

THE FAMOUS GRAVITY-DEFYING LEAN OF MICHAEL JACKSON

PATENT

THE SHOES THAT MADE MICHAEL JACKSON’S ANTI-GRAVITY LEAN POSSIBLE

TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION3. Trademarks

• a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.

TRADEMARKS

TRADEMARK INFRINGEMENT?

TRADEMARK INFRINGEMENT?Mars sues Hershey for trademark infringement

over MALTESER brand

TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION4. Industrial

Design• constitutes the ornamental or

aesthetic aspect of an article• may consist of three-dimensional

features, such as the shape or surface of an article, or of two-dimensional features, such as patterns, lines or color

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

DESIGN INFRINGEMENT?

PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?

TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION5.

Geographical Indications and Appellations of Origin

• signs used on goods that have a specific geographical origin and possess qualities, a reputation or characteristics that are essentially attributable to that place of origin

• most commonly includes the name of the place of origin of the goods.

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

GEOGRAPHICAL INDICATIONS AND APPELLATIONS OF ORIGIN

VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation .(2014). Common Sense Education. YouTube.

Retrieved September 19, 2016, from https://www.youtube.com/watch?v=suMza6Q8J08

FAIR USEFair use means you can use copyrighted material without a license only for certain purposes. These include:CommentaryCriticismReportingResearchTeaching

FAIR USEGuidelines for Fair UseA majority of the content you

create must be your own.Give credit to the copyright

holder.Don't make money off of the

copyrighted work.

VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info.(2012).Lifestyle & Living. YouTube.

Retrieved September 19, 2016, from https://www.youtube.com/watch?v=8YkbeycRa2A

CREATIVE COMMONSis an American non-profit organization

devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public.

Website https://creativecommons.org/about/

CREATIVE COMMONSAttribution: You must credit the

creator.Non-Commercial: You can't make a

profit.No Derivative Works: You can't

change the content.Share Alike: You can change the

content, but you have to let other people use your new work with the same license as the original.

CREATIVE COMMONSHTTP://

WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST=BLOG_BASICS

VIDEO PRESENTATION

PINOY INVENTORS.(2015). ABS-CBN NEWS. YouTube.

Retrieved on Oct 4, 2016, fromhttps://www.youtube.com/watch?v=yQSPEZSEWnk

CLASS ACTIVITY

CLASS ACTIVITY PART 1Watch the talk show “Legal HD”

Legal HD Episode 64 - Intellectual Property Code. (2014). 9 News & Current

Affairs. YouTube. Retrieved September 19, 2016, from

https://www.youtube.com/watch?v=IwEeTscHdng

CLASS ACTIVITY PART 1Answer and discuss the following guide questions:1. How can the intellectual property

protect the rights of inventors, scientists, and artists?

2. What acts are considered as a violations of the Intellectual Property Code?

3. What agencies are in-charge of implementing the Intellectual Property Code?

CLASS ACTIVITY PART 2:

Read “The Intellectual Property Law of the Philippines”,

Textbook pp.72- 75

CLASS ACTIVITY PART 2:Answer and discuss the following guide questions:1. What are examples of copyright

protected works under the Philippine law?

2. What is the difference between original works and derivative works?

3. What are examples of works not protected by copyright?

CLASS ACTIVITY PART 2:Answer and discuss the following guide questions:4. Why is it important to protect

intellectual property?5. As a student, how can you promote

ethical use of media and information?

REFERENCES

Media and Information Literacy Curriculum Guide by DepEd

Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.

http://www.wipo.int/about-ip/en/http://

www.slideshare.net/DaeBogan/music-publishing-copyright-administration-in-the-internet-age

REFERENCEShttps://www.legalzoom.com/articles/posting-cover-s

ongs-on-youtube-what-you-need-to-knowhttp://

www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct8293.pdf

https://www.thoughtstopaper.com/knowledge/design-patents.php

http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/

https://creativecommons.org/about/http://

www.gcflearnfree.org/print/blogbasics/copyright-and-fair-use?playlist=Blog_Basics