Media AS Planning & Research

Michael Billingham

Masthead allows readers to acknowledge what the magazine they’re reading is about and also gives information on a contents to win prizes.

The layout looks quite messy at first glance, yet all Kerrang magazines follow near enough the same layout with one large image relating to the main story, pictures to do with posters in the magazine and another small picture for a different story, followed by various text posts relating to further stories in the magazine.

Glossy magazine, as it is popular and so shows to be good quality

The font size varies as the pictures do, the more main stories have larger text to show the reader the key parts of the magazine from first glance. The fonts vary between three, the magazine title and then two fonts for stories, one used for main aspects such as names whereas the other describes what’s happening with that person/band

The cover price is displayed in the bottom right next to the issue number (£2.20 or Aus: $6.95)

The cover stories explain what has happened recently with a certain band or solo artist

The whole cover is made up of mostly 3 colours: red, white and black. Even the main subjects clothing shows only these three colours.

The magazines title is almost completely covered with only one letter being fully visible, this shows that Kerrang Is big magazine and therefore does not have to show the name for people to know the magazine

The text through out the page is very similar except for the main article where the text font is somewhat like that of a typewriter to give the impression that it was done on the spot without planning and it’s exactly what Corey Taylor said, and that there has been no editing to it

The text for the main article is on a tilt whereas the other large titles are all straight, thus allowing the main story to stand out on the page

The very top of the page shows the magazine’s name and a current competition. This stands out because before you buy the magazine, the top of it is all you shall see whilst it’s on the shelf

The story on paramour stands out too as it is the second biggest image on the page, this is to refer to it as another main story but not as big as the cover image

Media Pack• The target audience for Kerrang magazine as show through their

media pack is mid to late 20 year olds and within the ABC1 Social classes (upper middle, middle and lower middle class)• Their typical reader is described as:

• This then allows them to advertise products which this age range is more likely to buy, thus obtaining more from advertising companies

• The start of the article is rather comic as it refers to the “Kerrang office” as a fun place to work with music tea and dinosaur toys. Which follows throughout the article as it has been written in a non-formal, intriguing feature which will entice the readers.