MEDIA DISCOURSE AND CHANGE IN SOCIETY

Memoona ButtRoll # 02

INTRODUCTION

Discourse has a powerful influence over people and their behavior.

It changes people’s perception towards anything.

MEDIA DISCOURSE Media Discourse refers to interactions that take place through a broadcast platform, whether spoken and written, in which the discourse is oriented to a non-present reader, viewer or listening.

The choice of discourse to convey specific messages with the intention of influencing people is very important.

Especially in field of 1. Advertisement.

Visual content and design have great impact but language of ads help people to identify a product and remember it.

The language of ads is very positive and emphasizes why one product stands out in comparison with another.

SLOGAN A slogan is a memorable motto or phrase used in commercials as an expression of an idea or purpose.

Slogans are catchy phrases that give some extra information about the product.

The function of movie, TV and advertisement discourse is to persuade the audience.

With action films youngsters tend to copy the movie hero and engaging themselves in violent acts.

By watching cartoons children tend to copy the characters.

The discourse of cartoons influence children very much.

They use to pronounce words that they listen from cartoons.

For example:

The discourse of media has a huge impact on society in shaping the public opinion. they can form or modify the public opinion in many ways.

For example Pakistani media influenced public opinion against the Taliban.

To conclude we can say that media discourse plays very important role to change opinion of masses regarding society. That change can be positive or negative in sense.