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Persuasion, Propaganda and
Power
Persuasion, Propaganda and
PowerAre you watching Big Brother?Are you watching Big Brother?
Are you Digitally literate?
• Literacy
- Definition
- How literate are you? 1-10
• Digital literacy
- Definition
- How literate are you? 1-10
Digital literacy today
What types of digital media do you use?
๏ (Student answers here.)
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Why is Digital Literacy important?
• Can you survive without it?
• Does it make you smarter/faster/stronger?
• Should we teach it in school?
• Do we need it? Why?
Okay, now what about Media Literacy?
• What’s the difference between digital and media literacy?
• Definition:
★ Media literacy is the ability to analyze, evaluate and create messages in a variety of different media modes and forms.
In other words...
• Digital literacy = ability to use/operate media
• Media literacy = ability to analyze/interpret media
➡ What’s the message?
➡ How is it communicated?
➡ What’s the motive?
What’s the message?
What’s the message?
• http://www.youtube.com/watch?v=5Azv4j8-KRI&feature=related
What’s the Motive?
• Motive of McDonald’s and Nike ads?
- sell products
- make a profit
• Power, persuasion or propaganda?
- definitions
Message? Motive?
Is it working?
Message? Motive?
Message? Motive?
Who does the artist of this political
cartoon support?
Messages? Motives?
Miley Cyrus: Party in the U.S.A.http://www.youtube.com/watch?v=M11SvDtPBhA
Messages? Motives?
Propaganda, persuasion and POWER
• What is the end result of successful persuasion and propaganda in the media?
• Which of the media in this presentation could lead to power?
What’s the difference?
Are you Media Literate?
• Do you know what you’re really looking at when you see images on TV and in magazines, or hear ads and songs on the radio?
• Can you see through to the meanings and motives?
media themes in Orwell’s 1984
• Psychological control
- Propaganda
- Fear (Big Brother)
• Information control
- Restrictions on writing/photography
• Use of technology
- telescreens, microphones
1984’s Historical Context
• Written 1949
• Onset of Cold War
-communism in U.S.
• Totalitarian society (Germany, Soviet Union)
• Negative utopia
1984’s Technological context
• Technology was used to monitor citizens and spread propaganda
• Written in 1949
- no computers, cell phones, etc.
- Only television and radio
1984 in 2009
• What if Orwell were to write about a similar situation today?
• How would the technology be different?
• How would the different technology effect how people are controlled?
• Would it be more or less difficult to monitor people? How?
Today’s technology as used by the Party
Technology
Usage Purpose
Example:
Text messaging
Daily reminder to everyone: “Big Brother is Watching”
Create fear
Make a chart in groups of 2-3.
Share your answers
Technology
Usage Purpose
1. 1. 1.
What’s the connection?
•Messages?•Motives?•Methods?•Persuasion?•Propaganda?•Power?
What about this presentation?
• What are the messages and motives behind this presentation?
• Is this a form of media propaganda?
• Am I trying to brainwash you?
Why is Media literacy important?
• Can you survive without it?
• Does it make you smarter/faster/stronger?
• Should we teach it in school?
• Do we need it? Why?
Rewind: Media vs. Digital literacy
True or false:
The more digitally literate we become, the more important it
is to be media literate.
how media literate are you?
• After viewing this presentation, rate your media literacy from 1-10.
• Will this change the way you watch TV, listen to the radio, read books and magazines, or surf the net?
Assignment
• In teams, create a commercial or noncommercial media message in any format: poster, TV commercial, radio ad (recorded or typed out script), speech, website, etc. Topic must be approved by me.
• Accompany your project with a page explaining your message, goals, motives, and strategic elements.
Watch out for Big Brother
Watch out for Big Brother