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@MESkillz # OTMediaManagementWORKSHOP
Dieter Hovorka CTO/ Skillz Middle East Jean- Baptiste Adet OpenText EMEA
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Agenda
Success stories – Learn from leading global brands
Project value - Identify the return on your investment
Refreshment break
A day in the life of a Marketing Executive – Demo
Major trends and future requirements
Lunch
Success stories Learn from leading global brands
5 # OTMediaManagementWORKSHOP
Electronic Arts
Ensure user adoption across the company
Remove silos created by various departments
Keep track of the latest version
Publish to multiple channels YouTube Website Origin (E-commerce)
With over 70 million assets managed in the DAM today, Getty Images ingests over 20,000 photos daily. Good metadata and search become imperative to find the one in a million asset!
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Getty Images
• gettyimages.com: • 174974 images and 5100 videos of Dubai
• Help customers find the right asset amongst so many of them, using filters and suggestions
• Manage copyrights • Purchase assets in a few clicks
The world's largest cosmetics company, with brands such as Lancôme, Redken, Garnier, Maybelline needed a worldwide central repository for agencies and for commerce
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L’Oreal
More than 25 brands belong to the L’Oreal group US brands : Redken, Kiehl’s, Maybellline Asian brands : Shu uemura, Yue Sai European brand : L’Oreal, Lancôme, Yves Saint Laurent, etc.
Distribution of brands may be global or restricted to a subset of regions
Key objectives Brand Asset Management for localized campaigns E-commerce and commerce through retailers
An unmistakable brand… McDonald’s has chosen OpenText Media Management as its global brand repository, supporting over 100,000 users running from within the OpenText Cloud.
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Growing collection and distribution of assets Self Order Kiosks
Games, augmented reality
Company website Graphic buttons
Mobile applications
Project value Identify the return on your investment
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Benefits of Media Management I my DAM
Where, where where ?
It takes me 90 min to find the right Photo
It takes me only 10 sec to find the right Photo or Video with the right content.
I MANAGE MY BRAND IN A CENTRAL REPOSITORY
I HAVE TOO MANY STORAGE AND SILOS
10 people search for me over 3 hours
Everyone can find quick and easy the right photo
We save up to $ 1,000,000 per year on license costs and copyright costs
We spend $ 5,100,000 annual to produce and reproduce assets
IT saves 50% on storage and supporting various formats.
We spend 290,000 hours to reformat photos and graphics
Sharing assets across departments is easy and saves $ 500,000 on courier costs
We spend $ 1,700,000 annual to reproduce videos and media
I have no control over my shared media, we can not say where they are
We spend $ 1,000,000 on violating copyrights
Our delivery is manual, complex and costly.
We manage our external partners with an easy electronic delivery and controlled access.
We manage over 10,000,000 digital assets
We spend over 63,000 hours per year to manage our media
We still outsource 50% of our efforts to manage digital assets.
ROI in 18 months
Annual
savings of $ 7,000,000
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Local Implementation Profile • Operating over 12 countries • Managing 120 brands • 2 new projects per week • 30 different business verticals • Marketing department 8 organizations • 68 media agencies across the globe
• 30 years of legacy • 2000 CD’s • 200 DVD’s • 200 Video tapes • 100,000 printed photos • 30 external HD • 10 different network shares
• $ 300,000 spend on Violating copyrights on photos annually • $ 700,000 on reproducing Videos and graphics annually
Implementation • Internal approval Workflow • Controlled access • Central Repository • Backlog importing • 3 Central Media Assets Controller • Business owners Dictionary
• OT Internal portal with iPad support • OT External portal for Agencies and Photographers • OT Managed File Transfer for sharing
TOP 3 CHALLENGES 1. Searching 2. Reproduction / Copyright 3. Brand Management
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Identify DAM ROI
Cost savings Increased revenue
Enhanced brand image
Increased customer loyalty
Time to market
Operational efficiency
Enforce image rights
Reduced time to find assets
Avoid re-creation of content
Mitigate litigation costs
Consistent channels
Better customer insight
92% of DAM projects are
justified on cost savings
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Why DAM and not ECM or DMS
Unstructured but rich on information which is machine and human readable
Unstructured but only technical information which is machine readable, human can read (see) more
Documents Rich Media
A day in the life of a Marketing Executive Solution in Action
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Independent review of DAM “OpenText offers a flexible platform with an impressive list of customer references. Accordingly, functionality is robust, with strengths in metadata, taxonomy, search, workflow, and globalization"
Forrester Wave – Digital Asset Management for Customer Experience Q4 2014
“Frost & Sullivan Lauds OpenText for Consistently Staying Ahead of the Product Development Curve in the Enterprise Digital Media Market”.
Frost & Sullivan 2013
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Analyst report – Real Story Group Q3 2015
Customer satisfaction - product
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Feature Overview
Plan • Budget • Task allocation • Review and
approvals • Calendar of
deliverables • Dashboards
Collect • Import • Ingest automation
• Bulk import • Adobe creative plugins
Manage • Metadata • Security • Thesaurus • Versioning • Asset linking • Automatic
indexing
Find • Keyword • Boolean • Facets • Multicriteria • Saved search • Sharing
Use • Workflows • Collaboration • Annotation • Enterprise
integration • Reporting
Distribute • Self service
portal • Transcode • MFT acceleration • FTP • Email • Packaging
Process Management and Orchestration
7 Major trends
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#1 Exponential production of Digital content
More and more Digital content being created every day
Content items are becoming bigger and bigger
New formats are introduced
The rise of Media content is the #1 reason for Digital content growth
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#2 Videos, videos, more videos
Videos are must-have for social ads
Forget HD and 4K… 10K and 15K are right around the corner
Yet how will you: Preview videos? Work with videos? Share videos? Distribute videos?
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#3 More channels to publish to, all must be in sync
Content needs to be ready for any channel TV ads Social networks Tablets Mobile Kiosks ATM Fridges …
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ADAPTIVE MEDIA DELIVERY
Dynamic media delivery services and integrated publishing of assets for adaptive and responsive multi-channel experiences.
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Adaptive Media Delivery • Deliver responsive images via URLs to WCM internet,
intranet pages and communications • Track delivery of assets • Caching and Life Cycle support
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#5 Personalization across channels
User experience
Localization
Topographic
Regional
Language
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#6 DAM becomes a marketing process
Plan Budget
Assign tasks and responsibilities List deliverables Define timelines
Automation
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#7 Analytics & big data
Better understand how assets are used
Track effectiveness of channels
Identify the most popular assets
Embedded analytics to track all actions in Media Management application and audit content creation, usage and other metrics. Delivers a complete view of customers and how they consume content for OTMM.
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OpenText Analytics in Media Management • In the Asset Details view, the
“Analytics” tab will display usage for that specific asset, Folders Using Asset, Number of Downloads, Number and Type of Access.
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OpenText Analytics in Media Management • A new “Analytics” tab will show
system usage analytics such as Top Search Keywords, Number of Searches by Date, Top Downloaded Assets.
In conclusion And call to action
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Why Skillz and OpenText
MANAGE USE
CREATE DELIVER
Digital Information Digital Content
Digital Tools Digital Channels
-Collecting -Tagging -Edit -Transcode -Format
- Search / Find - Edit - Revision - Index - Tagging - Secure - …
- Website - Apps - Print - Personalized - Topographic - Monetize
- proper size - proper resolution - archived - mobile & smart devices - …
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Call to action - Assessment offer
Only today from Skillz Middle East and OpenText
Half-day on site visit
Meet the users Creators Editors The internal client
Type of assets / formats / delivery
Deliver an assessment report
36 # OTMediaManagementWORKSHOP # OTMediaManagementWORKSHOP
Thank You Danke Merci
@MESkillz # OTMediaManagementWORKSHOP