MISSION STATEMENT AND MOOD BOARD

By Ellis Tobin

MISSION STATEMENT

My magazine will give its own insight into the music industry. My magazine will also be focused on the rock and indie rock genre while also having features on alternative artists. The target audience will be those aged 16-24 and be more aimed towards males than females.

Those purchasing the magazine should be already interested in the specified genres.

The content of the magazine would contain reviews on the latest albums, interviews with musicians and also contain the history of old and modern bands/artists while also giving the latest in what is going on in the music industry.

The magazine will have an informal tone to appeal to younger readers yet also contain enough sophistication so the audience is not treated like a child.

The magazine would also be a monthly publication and have a glossy A4 cover.

From looking at my questionnaire the most popular magazines that people said they read were Q, NME and Kerrang as well as Rolling Stones.

I have decided to look into them further to see what type of audiences they attract.

Q Magazine - Q’s audience is younger and more wealthy than any other music

monthly.

- 72% are ABC1 and have high disposable income.

- 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.

- 68.3% of their readers are male.

- 35.5% of their audience are 15-24 years old.

- Q is a multi-media platform which attracts a wide range of people to the brand.

NME Magazine

- NME's target audience are 66% male aged between 15-34, the average age is 24.

- 72% of their audience are ABC1, 55% work full time.

- 91% go to gigs regularly and are music enthusiasts.

- NME is a multi-media platform, attracting a big audience.

- 36% of their audience are still studying in college or university. They also is young adults who are starting their career.

MOOD BOARD

This mood board reflects on my target audience where the data was gained through my questionnaire. My magazine will be focuses on rock/indie/alternative.

The audience will be aged between 16-24 with a 60/40% split between males and females. The audience will dress in a fashion which fits into the genres specified and will enjoy listening to their favorite bands on speakers as loud as they can as well as going to festivals like the Reading festival.