MEDIA STUDIES AS EVALUATION-FOUNDATION PORTFOLIO

BY SADIA FATANI

How does your product use or challenge conventions and how does it represent social groups or issues?

The movie opening I created is based upon a social issue about blackmailing on phone which is not taken seriously by most of us. The opening shot is about a girl who is busy surfing on the internet when she gets an unknown call which she ignores.

She also gets some messages which scare her but instead of telling anyone she peacefully sleeps and then she is murdered by an unknown person.Usually murder scenes are very dramatic with background music but in my video there is no such background music and the murderer murders the girl with a pillow.

The genre of my movie is suspense and mystery. I challenged the convention as the murderer in my movie is wearing a white cloth while in other movies murderers or killers usually wear a black coat and have some sort of weapon in their hands. The ending leaves a mystery as the killer leaves without showing their face .

The opening of my movie consists of a girl who after getting calls from an unknown number ignores it and is busy getting ready when she gets a message which scares her. Though she gets scared ,she chooses not to tell anyone and goes to sleep without showing much care.

The social issue represented here is that teenagers now a days no longer care about anything. Just like in this picture ,the girl got scared by the messages but she chose to sleep instead of taking some major step.

How does your product engage with audiences and how would it be distributed as a real media text?

Since my film is a low budget one,it was very difficult to find a distributer. After researching about different small and large ditributors ,I came to the conclusion that I want Universal Studios to be my film’s distributor. Since Universal studios accepts all genres and are willing to distribute both high budget and low budget films.

They are also interested in all kinds of genres like romantic, action , comedy ,horror and so on.Universal studios are very wellknown all over the world which makes it easy for the producers to distribute and make their film a success.Since Universal studios is a big name,it will help me to attract audiences more easily.The Unique selling point of my film is that it has no background music.

How did your production skills develop throughout this project?

Through out this project,my production skills have developed a lot.I learnt different camera angles for eg 180 degreeI had a lot of difficulties as well, such as having jumps in between the video,noise in the background and a lot more I also learnt how to edit a video.

Taking different shots and combining them was a very difficult task for me as I had to take a lot of different shots and there were jumps in between.

How did you integrate technologies in this project?

I have learnt a lot of different things throughout this project.I learnt the use of blogging and made a blog. I learnt how to use a tripod, different camera shots such a mid shot , rule of thirds and depth of field.I have also learnt to use tumblr due to submission of my assignments.

I learnt how to edit a video through windows movie maker and also how to check ratings of different films on ImDb.