Task 3 What have I learnt from audience feedback?

Types of feedback

• When gathering our feedback we aim to gather both quantitative and qualitative feedback

• We used questionnaire's to get quantitative data

• We used interviews to get qualitative data

• Qualitative research gathers information that is not in numerical form. Qualitative data is typically descriptive data and such is harder analyze than quantitative data, it helps find the depth. For example unstructured and group interviews as it allows the respondent to talk in depth which is useful when responding to our media products

• Quantitative research gathers data in numerical form which can be put into categories or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data

Advantages of Interviews • Interviews allow us to collect personal opinions about our

music video and understand the persons thoughts and feelings

• The information is precise and specific as the respondents are answering the questions that we need

• We can choose who is answering them so we will get members of our target audience as well as others so it is fair

• We can respond instantly by asking why they think certain things such as Why did you not like the close up of our artist at this point which you cannot do on questionnaire's so we will have depth to our responses

Disadvantages of Interviews

• It is not widespread throughout society so therefore opinions are limited whereas with a questionnaire we can send it to more people so therefore more responses

• People may feel pressured to respond nicely so this makes it un reliable as we cannot improve properly if people do not tell the truth

Our Questionnaire

• We created a survey using survey monkey to send to people that are the same age or similar age to our target audience, this is so we could get sufficient feedback on what we could improve regarding our three media products

• 1) What do you think of our music video and why? • 2) Would you want to watch our video again? • 3) What other artists if any do you think are similar to Lola Banks? • 4) What do you think of our digi pak and why? • 5) Do you like the handwritten font on our digi-pak and why? • 6) Do you think we effectively portrayed the star image of our artist through our digi-

pak and why? • 7) What do you think of our website and why? • 8) Do you think we effectively portrayed our artist to our target audience through our

website? • 9) What would you change about our website and why?

Responses Of Our Questionnaire • Question 1:• We collected really good feedback from our target audience regarding our music

video such as it is really fun and upbeat, how the split screens were a really good feature and our artist really suited her star image. This is really positive as we were aiming for an upbeat, fun video

Question 2The second question that we asked our target audience is whether they would watch our video again this is an important question as it shows whether we have succeeded in making our video interesting a fun. Every person answered yes to this question which we were really happy with.

Question 3 We asked what artists were similar to ours, we received answers such as Ke$ha, Lily Allen, Jessie J, PINK. We were aiming for our artist as there star images are similar to Lola Banks as being youthful, pop artists with a punk, rebellious edge to them so our target audience recognised what we were trying to portray through our artist.

Question 4We asked what our target audience thought of our digi pak and why we got responses such as is eye-catching, the colours are good. We were aiming for an eye – catching digi-pak that further portrayed our artists star image of her rebellious side. This was not commented on so perhaps we could have mad this more clear with different pictures and different grafitti backgrounds so that it would be more clear of what we were trying to portray

Question 5

We asked our target audience if they liked the hand written font on the digi- pak. We got feedback such as it is really personal , eye catching. We wanted it too attract a young target audience so this was really successful. However we could have made it bolder to emphasize her punk attitude

Question 6We asked whether we effectively showed our artists star image through the digi-pak and why. We only got responses saying ‘yes’ which means that it was effective but we didn’t get any responses saying why, this is not useful for our feedback as we did not get too see why the audience thought this therefore could not improve and make it even better in the future

Question 7Our third media product was our website so we needed feedback on what our audience thought of this as a website is extremely important for an artist as it is usually what sells her further other than her music. We found from our feedback that our website represented her star image really well, the information is really easy to find. However they said we should have made link s to her social media sites, which is what we can imporve on as it will further sell her as an artist

Question 8We asked if we effectively portrayed our artists star image through our website and the feedback was all yes. This is really good as we tried to show our artists star image as much as we could through colours, pictures and fonts

Question 9

We asked what we could change about our website so we could see what would make it more attractive to audiences and sell her better. We collected answers such as behind the scenes footage, social media links , more pictures this would make it more personal towards her.

You Tube statisticsOur youtube statistics have failed to tell us the percentage of males and females who have been watching our music video, this could be because people who viewed our video do not have youtube accounts themselves. We had an 84% playback which means that people enjoyed our video and 18% embedded into other websites which means its spreading due to an active audience. All the people who have watched it have been in the UK which means she has not spread far.