2. Im Confused... What is a Business Plan? How does it differ
from a Business Model? 3. Business Plan A document your investor
make you write thatthey dont read A useful place for you to collect
your guessesabout your business - size of opportunity - Customers -
Channel - Demand Creation - Revenue / Expenses / Profit 4. Business
Model A diagram that shows all the flows betweenyour company and
its customers describes the rationale of how anorganization
creates, delivers, and capturesvalue how do all the parts work to
create profits? 5. Business Plan Hypothesis your business plan is a
set of untested hypothesis (see your business plan report in
Entrepreneurship1) what are they? how do you test them? how do you
execute them? 6. Hypothesis.. Size of Opportunity: TAM, SAM
Customer: whos the end user? Sales: whats the distribution channel?
Marketing: how do you create end-user demand Customer Development:
how do you testyour hypothesis Financing: what is the path to cash
flow positive 7. Business Plan - Sum ofHypothesis Business plan
collects your hypothesis Adds facts as you know them today Contains
a plan of how to turn hypothesis intofacts Extrapolates results if
hypothesis turn into facts Has a business model which is
clearlyarticulated 8. Business Model...Start with the Pieces... 9.
Business Model Goal is to get to a SINGLE DIAGRAM of yourbusiness
Start by drawing pieces of your business - Problem/Opportunity,
Market Size,Distribution Channel, Demand Creation,Financial
Assumptions. Then put it all together 10. Problem/Opportunity Why
are you in Business? 11. Recognize Your MarketType - Can Save a Ton
of Rupiahs - Market Type?(Existing Market, Re-segmented Market,New
Market) 12. How Big is it?Sizing up the market 13. Distribution
ChannelHow Does Your Product Get to Your Customer? Two key
questions:- How to get users to try our product or how they are
going to buy or consume it? - How to get users to stay? 14. Demand
CreationHow Do You Drive Demand into Your Channel? 15. Financial
AssumptionsWhat are the Ten Numbers that Matter? - Average selling
price - Life time value - Material Cost- Distribution Channel Cost
- Customer Acquisition Cost- Time to market etc 16. Business
Model...How Do The Pieces Work Together? 17. Business Model 18.
Group Task 1 please work with your friends in a team thatconsist of
max. 5 person. find one business that already run for at least
1year in Bandung. try to collect some information about them. 19.
Welcome to aBusiness Model Creation ClassBusiness Model Creation
ClassThank You
