MICRO LEVEL

APPLE=

TOTAL EXPERIENCE

PRODUCT

VERPAKKING & KLEUR

LOGO

APPLE STORES

PERSOONLIJKHEID

“Hi, I am a PC”I am boring, formal, cold, old, unreliable, slow, not inspiring

“Hi, I am a mac”I am cool, trendy, young, friendly, casual, reliable, fast, looking for fun

Opwinding Competentie

Gedistingeerd

OPWINDING

COMPETENTIE

GEDISTINGEERD

CULTUUR

POWER

UNIVERSALISME

STIMULATIE

ZELFSTURING

TRADITIE

SPIRITUALITEIT

LOYALITEIT

Twitter, donderdag 15/11/2012

Submissive

DominantD

ista

nt

Clos

e

Critical Expert

Friendly Guide

Cold Servant

Cooperative Question Answerer

MAAR…