Mirrors – Justin Timberlake

Music Video Idea

The Song

• Changes tone several times, allowing for a developing narrative• Both narrative and performance

The Idea

• Taking the title of the song ‘Mirrors’ rather than a literal interpretation• 4 characters – each displaying a type of insecurity

Audience

• Justin Timberlake – Largely female fan base• Previously a member of NSYNC – Most

fans currently between the ages of 30-40• Success as a solo artist after the split

of NSYNC in 2002 – Young adult target audience

Primary target audience for music video Females, 20-40 years old

Mainstreamers, ABC1

Uses & Gratifications Theory

• Identify - Characters that fans can relate to. General issue of the music video – seeing insecurities – is something that most people have experienced.• Entertain - Both the narrative and performance mean the music video should hold the audience’s interest. Also, I tend to frequently cut between the characters and performer in the editing to hold the audience’s interest.• Inform - Makes the audience aware of issues with appearance.• Social Interaction - If the audience relates to the characters in the video, it allows them to feel like the artist understands them.

Waiting For Superman - Daughtry

The video inspired me as I liked the combination of both narrative and performance. Also, the narrative related to the song and lyrics indirectly rather than literally.