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Slides from week 4 of MIS5101: Business Intelligence taught by Prof. Steven L. Johnson at Temple University Fox School of Business.
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P R O F . S T E V E N L . J O H N S O N T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5101fall10/
MIS5101: Business Intelligence Week 4 – Digital Goods
Today’s Agenda
Case Discussion
Recap: Blog Discussion Question
Reading Discussion
Case Study Analysis Feedback
Activity
Overview Questions
What business is SKOLAR in? What is SKOLAR’s product? What is SKOLAR’s business model? Who are SKOLAR’s potential customers? What does the McKinsey report recommend?
Discussion Questions
Based on the information provided in the case, do you think SKOLAR has a viable business model? Why or why not? What additional information would you like to know to make a better determination?
What is your assessment of the McKinsey report? How do you assess the approach, facts, and conclusions of the report?
If you were Paul Lippe, CEO of SKOLAR, what would you do? Be specific. For example, what market would you approach first? How? Why?
1-Minute Essay
1. What is something you learned? 2. What would you like to know more about? 3. Other comments
Blog Discussion + Reading
Digital information goods Experience goods Non-rival Often perishable: time = $$
Market solutions Browsing / segmentation (time, detail, analysis tools) Distribution
Bundling Tiers
$$ Subscriptions Advertising-supported
Case Study Analysis Feedback
Strengths One page Mostly clear what question addressed
Weaknesses OT1H, OTOH, OTOOH Evidence beyond the case
Opportunities Make a decision, stick to it Analysis: use case facts as evidence Write and rewrite
In-Class Exercise
See handout
Product Offering Formula
Potential Subscribers (PS) Conversation Rate (CS) (~ market share / penetration)
Annual Subscription Charge (SC) Variable Costs (VC) Fixed Costs (FC)
(PS * CR * (SC-VC)) – FC = gross profit for product
P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U
T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
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