Mobile  Marke+ng:    

Turning  Passive  Advocates    Into  Social  Influencers  

   

Tim  Hayden,  CMO,  44Doors  @TheTimHayden  –  February  17,  2012  –  Dallas,  Texas  

Mobile Experience Solutions: Technology + Strategy

90% of Americans ���are within ���

3 feet���of their mobile phones ���

24 hours a day.

Scan

QR Code

Text

“BOBEVANS”to 44040

44d.co/BEvans

Click

Scan,  Text  or  Click?  • QR  Code  Scan        30%  

• SMS  Text            41%  

• URL  (browser)      29%  

~1MM  clicks  Sept-­‐Dec  2011  –  44Doors  Capture  Ciients  

Mobile Experience Solutions: Technology + Strategy

Mobile Experience Solutions: Technology + Strategy

11

Consumers  on-­‐the-­‐go  “look”  less  at  social  media  

(length  of  +me)  on  handheld  mobile  devices.  

12

Almost  half  (46%)  of  consumers  research  an  

item  on  their  smartphone  before  going  to  a  store    

to  buy  it.    

13

37%  researched  an  item  on  their  phone  before  

buying  it  online.    

INFLUENCER  

Decisions  are  being  made  in  dynamic  communication  

systems,  or  mesh  networks,  where  consumers  share  experiences  and  make  decisions  together.  

Mobile Experience Solutions: Technology + Strategy

Mobile Experience Solutions: Technology + Strategy

Mobile Experience Solutions: Technology + Strategy

•  Condensed  Content  (4-­‐10X  reducRon  of  desktop  site)  

•  NavigaRon  limited  to  2-­‐3  acRons  beyond  landing  page  

•  Quick  Load  Time  (you  have  <30  seconds!)  

Context  

Location  

Time/Date  

Language  Device  Type  

Search  Terms  

•  Cross-­‐plaYorm  tested!  (Beyond  IOS  &  Android)  

•  Data  feed  (API  –  locaRon,  device,  A-­‐B  tesRng,  Rme/date)  with  CRM/profiling  plaYorm  

•  Responsive  Design  (Javascript  +  HTML5)  

Mobile Experience Solutions: Technology + Strategy

     

                 

Rm@44Doors.com  @TheTimHayden  

Mobile Experience Solutions: Technology + Strategy