1. WWF IKEA PartnershipWWF and IKEAWhy, what and how?Anita
Falkenek7th of December 2010SI
2. AgendaWho is WWF?Who is IKEA?Why does WWF cooperate with
companies?What is the overall objective with the IKEA WWF
Partnership?What issues and areas does the IKEA WWF Partnership
include?What are the results so far?
3. WWF IN SHORT+100 +5000WWF is in over WWF has over100
countries, on 5000 employees5 continents 1961 +5M WWF was founded
WWF has over In 1961 5 million supporters
4. IKEA WWF PartnershipWWFs missionTo stop the degradation of
the planets naturalenvironment and to build a future in which
humans livein harmony with nature, by: Conserving the worlds
biological diversity Ensuring that the use of renewable natural
resources is sustainable Promoting the reduction of pollution and
wasteful consumption
5. The Living Planet ReportLiving Planet Index Ecological
Footprint
6. IKEA
7. FOR THE MANYOUR VISIONTo create a bettereveryday life for
the OUR BUSINESS IDEAmany people. To offer a wide range of well-
designed, functional home furnishing products at prices so low that
as many people as possible will be able to afford them.
8. FACTS ABOUT IKEA 21,5 billion Euro sales 123 000 co-workers
267 stores in 25 countries 1 220 Suppliers in 55 countries 46
factories in 10 countries 39 distribution centres in 17
countries
9. SALES AT A GLANCE Top five sales countries Germany 16% USA
11% France 10% UK 7%Sales by region Italy 7% Asia & Australia
5% North America 15% Europe 80%
10. PURCHASING AT A GLANCE Top five purchasing countries China
20% Poland 18% Italy 8% Germany 6% Purchasing by region Sweden 5%
North America 3% Asia 30% 1,220 suppliers in 55 countries Europe
67%
11. iss r m lionOuand goaOur mission is to improve the rights
and life opportunities ofthe many children creating substantial and
lasting changeOur goal is to bring down malnutrition and infant
disease, anddramatically improve literacy
12. Our way of making a difference for the manychildren our
three commitments to children CHILDRENS CAMPAIGNS EMERGENCY RIGHTS
IN WITH IKEAS RELIEF SOUTH ASIA CUSTOMERS A healthy start Soft toys
campaign. Financial support in life Proceeds to better and in-kind
school projects. donations in Education & emergency situations
Protection Donation of Sunnan lamps. 1 lamp sold In-kind donations
Empowering in IKEA stores women 1 lamp donated.
13. 100 million children benefit from currentIKEA Social
Initiative projects
14. Why is WWF working withcompanies?
15. Global threats and commodities
16. Consumers Persuade >6BAbout 300-500 companies
shoppers?control ~ 70% of choice Retailers / Buyers Supply Chain
Brands Investors Manufacturers Traders Processors Primary
producers/extractors Engage with Need to reduce Need to reduce
>1B producers the threat! the threat! WWF Global Priorities
17. Places Commodities Companies ne k Oil s ls oc r ca r ie n r
fue be tto est lm he ga Tim Bi o y Co Liv Pa So Su fisAmazon
CoralTriangleBorneo East Africa Arctic
23. Scope of the Partnership- An important part of making IKEA
sustainability direction a reality(IKEA business shall have an
overall positive impact on people and the environment)- One way to
work towards transforming markets and decreasehumankinds ecological
footprint.- Aim at creating a leading example for other companies,
suppliersand governments to follow
24. Lithuania UK, Poland & Sweden Russia China USRomania,
Bulgaria & Ukraine Pakistan India Laos, Cambodia & Vietnam
HCV Resource Network Green: Forest projects Blue: Cotton projects
Communication Yellow: Climate projects
25. Partnership Steering Group Partnership Manager Cooperate
Communication Administrator Communication Working Group FOREST
Coordinator + SG COTTON Coordinator + SG CLIMATE Coordinator HCV
Network Pakistan Climate Positive Vietnam India SupplierLaos,
Cambodia & V People Transportation Russia Sus. Life at Home
China Food Lithuania Closing the Loop Romania, Bulgaria &
Ukraine
26. WWFs missionTo stop the degradation of the planets natural
environment and to build afuture in which humans live in harmony
with nature, by: Conserving the worlds biological diversity
Ensuring that the use of renewable natural resources is sustainable
Promoting the reduction of pollution and wasteful consumptionIKEAs
Vision To create a better everyday life for the many people.
27. To Achieve Its Mission,WWF: Works in partnership with
others Jointly identifies and implementsrealistic solutions to the
worlds mostpressing environmental problems Reinforces our programme
of fieldprojects with policy work to address theroot causes
28. The WWF and IKEA forest projects aim to: combat illegal
logging support responsible forest management support forest
certificationForest projects map and promote High Conservation
Value Forests1. High Conservation Value Resource Network (HCV RN)2.
Vietnam - Sustainable Rattan3. Lithuania Responsible Forest
Management (RFM)4. Russia Illegal logging & RFM5. Bulgaria,
Romania and Ukraine RFM6. China Illegal logging & RFM7. Vietnam
Responsible Forest Management
29. Forest achievements Russia; > 26 million ha FSC
certified forest. China; 1,4 million ha FSC certified forest Three
rattan nurseries established and rattan taxonomic field guide.
Romania: a national timber tracking system, SUMAL was developed.
Latvia and Lithuania: Six demonstration forests established. GFTN
includes solid wood, layer-glued, plywood, and veneer: 35%
FSC.
30. Latest results Russia: The FCS campaign is soon over -
first FSC certified printing house Two guides for the Russian
Customs (timber identification & measurements) Romania: 14 IKEA
suppliers trained (FSC CW, FSC CoC etc), 1 major sub-supplier FSC
certified. FSC process ongoing for the first 50 ton of rattan Dec
2010. Lithuania: 3 FSC CoC seminars covering >70% of timber
industry. Vietnam: a gap analysis and identified training needs on
timber legality at selected IKEA suppliers and sub-suppliers.
China: Posters and movie in production for the Shanghai Expo in
Oct. A study on forest resources development and utilization by
Chinese enterprises in Russia.
31. The WWF and IKEA cotton projects aim to: reduce use of
water, pesticides and fertilizers increase farmers earnings help
farmers produce Better CottonCotton projectsIndia 4 000 farmers in
2010 MaharastraPakistan 40 000 farmers in 2010 Bahawalpur,
Lodharan, Rahim Yar Khan, Muzafargarh, Sadiq Abad, Sukkur and Toba
Tek Singh.
32. India
33. Cotton achievements by BMP farmers(On average, compared
with conventional farmers, results from 2006-2008)Pakistan- 38 %
less use of chemical fertilisers- 32 % less use of pesticides- 32 %
reduction of water use+ 20 % increase in profitIndia- 18% less use
of chemical fertilisers- 81 % reduction in pesticide use- 49 %
reduction of water use+15 % increase of profit
34. CottonFirst Better Cotton ever arrivingat the
factoryPakistan Oct 2010
35. Latest results Flooding in Pakistan (anticipated 15-20% of
the cotton crop damaged overall) Significantly increased number of
farmers in Maharastra Decent work studies nearly finalised, to
determine how to meet BCI criteria Streamline way of reporting
results Organized suppliers meetings
36. The projects aim to: Find market transformation
opportunities to provide low carbon solutions Search solutions that
can contribute for reducing GHG emissions in the societyClimate
projects Engage stakeholders through the value chain 1. Mapping
Climate Positive Opportunities 2. Promoting a Sustainable Life at
Home 3. IKEA Food Range from a Climate Perspective 4. Closing the
Loops 5. Sustainable Transportation of People 6. Climate Positive
Opportunities for Suppliers
37. Climateachivements Calculations of what if questions for
climate positive opportunities Guidelines for Food Managers LCA for
main food products/ingredients (IKEA) Suppliers can decrease energy
consumption up until 40% Some suppliers can become energy producers
Models of calculating effects of different transport modes
38. Latest results Spain and US ready as pilot countries for
food Input to a more sustainable product range made The Closing the
Loops project is up and running Analysis over internal and external
barriers for suppliers Internal material and models to be shared
about StoP External stakeholder meetings (BSR and prel. China)
39. CommunicationsPosition and strengthen the partnership as;-
being perceived as the leading example forother companies, NGOs and
governments tofollow- successful among consumers and inspirethem to
live a more sustainable life at homeand take action against climate
change andother environmental challenges.
40. Next steps? Climate communications Forestry FY 2011 Earth
Hour 2011 More national partnerships
41. National Partnerships (updated November 2010)Agreement
Austria, Belgium, France, Italy, Switzerland, Singapore, Norway, US
The NetherlandsStarted to do work together Hungary, Czech Republic,
Slovakia, AustraliaEarth Hour Greece, Finland, Japan (IKEA is doing
EH on its own) Portugal, UK, CanadaEH + other activities Germany
(WWF participates on Env Day on 5/6 2010. RSPO issues) Sweden,
Russia, Poland China (World Exhibition)Agreement on its way Denmark
(EH, energy & climate) Spain (EH and campaign about Sustainable
home)No actions Finland
