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MOOCs Development for Tourism and Hospitality Curriculum

Nadzeya KalbaskaFaculty of Communication Sciences

Università della Svizzera italianaLugano, Switzerland

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• MOOCs are changing today’s education landscape (Lewin, 2013; Watters, 2013)

• Prediction by Harden (2012): 50% of US universities will disappear by 2060 + Harvard will have 10 million students

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• Massive – up to 150,000 students engaged • Open – anyone can enrol for free. Fee if working

towards a certification• Online – enabled by ICTs• Course – Usually provided by an academic institution.

Rough schedules of 6/12 weeks

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6.1 million Coursarians

560+ courses created by 108 Universities from 16 countries

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Vocational Education

A two million global online learning community, filled with free, high-quality resources for over 500 free courses

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Business models

Possible income - certification - assessment - tutoring and tuition - access to student records - sponsorship

For-profit consortia Non-profit consortia

Udacity.com and Coursera.org

edX.org and Futurelearn.com

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Existing Tourism and Hospitality MOOCs

Title of the course ProviderSpa and Hospitality Operations University of California-IrvineManagement of Services: Concepts, Design, and Delivery MIT Introduction to Tourism University of Southern QueenslandTourism Industry Analysis University of Central FloridaIntroduction to Hospitality World Education UniversityLaw for Tourism Retail World Education UniversityTravel Management World Education UniversityNew Media Course* Cornell School of Hospitality

Certification in Hotel Industry Analytics

American Hotel and Lodging Educational Institute; International Council on Hotel Restaurant and Institutional Education and Smith Travel Research

Murphy et al., 2013

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eTourism online resources

eTourism Wikihttp://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis

eTourism Curriculum http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum

Tourism Australia's e-Kits http://tourismekit.atdw.com.au/