Marketing plan for an android app:
Marketing plan for an android app:
An app that lets you stream latest movies online in high
quality.
Marketing plan
Statistically , people are more likely to wait and watch newly
released movies at home than in theatre.
Reasons:Convenience in terms of time and place.Comfort.Cost.
Another reason being, people might prefer movies that are older
and not showing in cinema halls.
Hence demand to make movie experience at home better than
now.
To make movie experience better:Provide people access to high
audio and video quality movies.Provide people with variety of
movies to choose from.At an affordable price.
The company is new so it needs a new strategy for marketing.To
emerge successfully we have to implement old ideas in a new
way.Market already has companies that provides these features
example: Netflix, hotstar etc.They also cover all fields such as
sports, entertainment,live,television series etcWhat makes us
different from them?
Instead of providing all movies and television series mixture we
primarily focus only on movies.We concentrate on huge collection of
movies and a wide variety.Our target of customers is movie lovers
who love to spend their leisure time in watching movies.Those who
have varied interests and wide range of genres to choose.And at
last to people who dont find time to go to cinema hall.
With target market specified we need to make demand meet
supply.
Our goal is to find single platform for many movies.
A good movie experience at any place.Our strategy s to
differentiate from other apps in the market and position ourselves
as company that provides personalized movie experience.We can
collaborate with youtube and dailymotion for movies.
Users can register their details along with the genres of movies
they are interested.Genre preferences and watch history will used
to provide suggestions of similar movies.Users also can give rating
and reviews.Free version of app gives 3 movies a month for free.In
premium movies can be made offline.App can be used in three devices
with one registration.
A timeline needs to be set accordingly.Schedule is planned based
on infrastructure available.Schedule will be kicked off after
suitable investor funding.
Idea is to create a better movie experience at any place .
Created by Parshva Tated, RCOEM, Nagpur, during a Marketing
Internship by Prof Sameer Mathur, IIM Lucknow.
