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"Enhancing the attendee experience means bridging online marketing with offline education. This session covered the best practices for developing an event website and expanding the reach with interactive tools that make the event website not just a brochure but a location that attendees will return to for more than just registration."
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INTERACTIVE EVENT MARKETING
bridging online with live and making your event website a valuable property
Escape the Technology MazeOctober 21-‐22, 2009Hya< Fisherman’s Wharf
Tuesday, October 27, 2009
Illiterate
2
Tuesday, October 27, 2009
Engaging Content
3
Tuesday, October 27, 2009
Creative
4
Tuesday, October 27, 2009
Social
5
Tuesday, October 27, 2009
Simple
6
Tuesday, October 27, 2009
Brief
7
Tuesday, October 27, 2009
Imperfect
8
Tuesday, October 27, 2009
Attendee IntelligenceWe must change they way we view and interact
with attendees so that we change the experience in real-time.
9
Tuesday, October 27, 2009
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✴Personality✴Known brand✴Referenceable✴Unique✴Done before✴Interactive✴Convenient✴Free??!!??!?!These new engagement demands are forcing us to develop more compelling methods to touch a hyper-connected and judgmental audience.
Tuesday, October 27, 2009
Website Interactive Event Requirements1.Simple and easily discoverable (SEO Optimized - Text to Images)
2.Integrated registration with delayed payment and invoicing
3.Video and content assets that are provided at no cost (notice we didn't say free)
4.Connections for highly segmented/personalized email marketing campaigns
5.Bridges to the speakers, authors, experts and visionaries before/during/after
6.Presentations available the SAME DAY
7.Recordings of EVERY session - Audio and/or Video
8.Live Streaming of the event and Keynotes
9.Companion mobile applications
10.Social media connections (but NOT through Facebook)
11
Tuesday, October 27, 2009