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Measuring multichannel customer experiences. Petri Mertanen's presentation at Internet Marketing Conference in Helsinki. September 16, 2010.
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NXC – OPEN RELIABLE
Measuring multichannel customer experiences
Internet Marketing Conference Helsinki
September 16, 2010
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Business optimization
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Insights for
leargningcustomerbehaviour
andoptimizingmarketing
communication
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TV advertising study
•• URL appearing during the TV ad: 60,0 %
Unique URL with those ads
which included th URL: 8,7 %
Source: http://www.mertanen.info/2009/03/tv-advertising-and-web-analytics-study.html
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http://www.webanalysts.info/webanalytics/quick-response-codes-help-cross-channel-measurement/
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Sales between channels
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
MailPhoneInternet
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Common key?
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Petri Mertanenwww.mertanen.infoTwitter: @mertanen
Skype:[email protected]. +358 400 792 616
NXC Finland OyPasilanraitio 9FIN-00240 Helsinki beetagg.com
Contact me for thepresentation?
