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multinational companies
Apple Inc. Multinational technology company headquartered in Cupertino
California that designs and sells consumer electronics, computer software and online services
Apple is the worlds largest information technology company by revenue and the worlds third largest mobile phone marker. It is also the largest publicly traded corporation in the world by market capitalization with an market capitalization
the company do not have its own manufacturing facilities, as it produces everything in China because of the low manufacturing cost.
This means that this technological giant has not expanded much vertically in its production line
Expanding the horizontally can be easier than expanding vertically. The services apple offer for example apple stores apple online stores Icloud ibooks
National companies
BBC The worlds oldest national broadcasting organisation Public service broadcaster The principal means of funding for the BBC is through the
television licence costing £145.50 per year per household since April 2010
The bbc has horizontal integration because is services increase for example it being available on internet radio and TV
Local companies