Music Magazine Questionnaire

Feedback

I asked this question to check that I have reached a varied audience, and also to gage who reads music magazines.

Q1: What is your gender?

MaleFemale

As I handed my questionnaire out at random, I received a response from a variety of age groups, making my survey unbiased and fair.

Q2: What is your age?

10 and under

11 to 15

16 to 20

21 to 25

26 to 30

31 to 35

0123456789

17 people answered yes to this question, and 23 people answered no. I expected the majority of people to answer no as the music magazine is dying out because there is less of a readership. However, I was somewhat surprised that so many people answered yes. This is encouraging for me because it shows that there is still some people who read music magazines, even if it is irregularly.

Question 3: Do you read music magazines, in any format?

MaleFemale

Only 23 people answered this question as only 23 people said that they didn’t read music magazines. These are some of the responses I got: “They are too expensive. I would rather read a newspaper.” “I can access the media I am interested in online.” “I just don’t think to pick up a magazine when I go to the shop.” “I prefer to watch TV.” “I don’t know where I can buy music magazines. I don’t see many on the

shelves.” “I didn’t know music magazines existed.” “I don’t have time to read magazines. It’s a waste of money.” “I don’t care about where music comes from, I just wanna listen to it.” “I can watch live interviews on YouTube.” “I don’t know what music magazines are out there.” “Just not interested.” “I enjoy listening to music but I don’t feel compelled to buy a music

magazine.” “They are boring and not suited for me.”

Question 4: Please sum up the reasons why you don’t buy music magazines.

From this point on, 17 people have answered the questions because they are only relevant to people who answered yes.

This shows that the majority of people who still buy music magazines prefer to have a physical printed copy, rather than reading it online or through social media.

Question 5: Which of these formats do you use to read music magazines most often?

PrintOnlineSocial Media

Here are some of the responses I got: “Nice to hold, easily accessible” (print) “It’s free” (online) “Prefer to have a physical copy that I can pick up

and put down whenever I like” (print) “It is most accessible to me” (social media) “Easy to buy, can go back to an old copy” (print) “I can look at it when I’m already on the

computer” (online) “Easy to browse through and find specific

articles” (social media)

Q6: Why do you use the format indicated above more often than all of the others?

The answer to this question shows that the majority of people stay loyal to one music magazine, or read a couple. I found that generally those who said they preferred to read music magazines via social media read the most different editions. This means that for my music magazine to be most successful, I should attract a loyal readership. Nobody that I asked read more than 4 different music magazines each week and this is probably because most music magazines have quite a specific target audience, and therefore there isn’t much crossover in audience between the different magazines.

Q7: How many different editions of music magazine do you read each week?

1 2 3 4 More than 4

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10

This question has more than 17 responses as the question indicated that candidates should tick as many responses as were relevant. It clearly shows that pop is the most popular genre of music magazine, followed closely by rock and indie, which explains why these are the most well-known genres of music magazine still in existence (e.g. Top of the Pops, MOJO, Q).

Q8: What genre of music magazine do you read on a regular (weekly/monthly) basis?

048

12

YesNo

Q9: Do you stay loyal to one music magazine?As indicated in question 7, this feedback shows that most people stay loyal to one music magazine.

“Different information. Different genre.” (No)

“I go for the first available magazine.” (No) “I like variety.” (No) “I know the layout and I know what I’m

getting” (Yes) “I am familiar with the magazine and am

never disappointed.” (Yes) “It is the only one sold at my local

newsagents.” (Yes)

Q9: Why?

Q10: What is the most interesting part of a music magazine?

Images Interviews Articles Artists Other012345678

This feedback indicates that there are several different things which different people consider to be interesting part of a music magazine, the most popular being interviews. This is something I will consider when I create my own music magazine – I will try to include elements of all four of the most popular components indicated below.

As everyone who is completing the questionnaire at this point has indicated that they would buy a music magazine, I thought a fitting question would be to ask them what the maximum they would pay for one is. This will help me to decide how much to market my own for. Most people suggested that they would pay somewhere in the reigon of £3-4 for a music magazine, so I should make the price of my music magazine fit this range.

Upon analysing my music magazine, I have noticed a minor mistake that means that people who would pay £4 could have ticked one of two boxes. However, it is too late to change it now so this is something that I will need to take into consideration when deciding on the price of my own music magazine.

Q11: What is the maximum you would pay for a music magazine?

£1 - £2£3 - £4£4 - £5Over £5