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Music Video
Week 8
Recap & performance
Once upon a time in a galaxy far, far away
You began learning about music video styles.
Who can remember what the different styles were?
Music Video Styles
- Narrative - Surrealist - Interpretative- Parody- Pastiche- Impressionist
Today, I want to learn about performance music videos
Music Video Production
What do we mean by ‘performance’?
Music Video Production
What do we mean by ‘performance’?
We could say it is the act of staging a song, dance or any artistic act.
But what does this mean in music video?
Music Video Production
What kinds of performance do we normally see in Music Videos?
Music Video Production
What kinds of performance do we normally see in Music Videos?
There are 3 main kinds: -Dancing -Singing-Band
Music Video Production
Band performance
http://www.youtube.com/watch?v=FZk78mpBbFo
[The Beatles – Help]
Music Video Production
Band performance
What are the band doing? Are they actually playing? Are we actually listening to them singing live?
Its an effect; they are miming, and then the audio is synced to the video in post production.
Music Video Production
What did you think of The Beatles video? At the time it was cutting edge, but now it seems a bit boring and doesn’t engage the audience.
Music Video Production
Band performance
Rage against the machine:
http://www.youtube.com/watch?v=H0kJLW2EwMg
Music Video Production
Band performance
Rage against the machine has lots of performance video in, but this is intercut with a narrative.
What do you think? Was it more interesting than The Beatles video? Why? Was it the inclusion of narrative? How did they use lighting?
Next
Dance performance
Try not to get too excited….
• http://www.youtube.com/watch?v=8r2Q9S4PLkQ
Music Video Production
Dance Performance
• Why do we want to see the band dance?
• What is it giving to the audience?
Music Video Production
Dance Performance
Gratification!
(pleasure / satisfaction)
Music Video Production
Dance Performance
• Who were the band in the video?
• What is their brand?
Music Video Production
Dance Performance
• Would you want to see a rock band dancing?
The Final Performance
What if we mixed dance performance with a different music video style?
http://www.youtube.com/watch?v=oRdxUFDoQe0
Dance Performance
Was it more engaging? Why?
The final type of performance
What do we think singing performance might involve?
WHY
Is it important to know who is singing?
Why show the singer?
“Hey, whose that singing this amazingly awesome song at the top of her voice?”
“Hey, that must be Adele. Her voice is like a war horn being blown by a Tyrannosaurus Rex”
“I’m gonna part with my hard-earnt benjamins and get her new Compact Disc, 356”
Hey, there’s her fancy CD single, with her face on it (I recognise her)
Here’s my money, young motivated HMV sales assistant
Brand recognition.
Brand loyalty.
TASK
You have to come up with an idea for
your band’s music video.
• What style will be most effective?
• Will you include any performance elements?
In your groups
• Listen to your bands rough mix.
• Get a sense of their music again.
• Working alone I want you to start brainstorming ideas.
• Make sure you record the whole process of how your ideas have evolved.
What could you include in your brainstorms?
What could you include in your brainstorms?
My RAD idea
style
performance
plot
locations
props
Bands image
By the end of today, you
MUST have begun to generate appropriate ideas for a music video
SHOULD have identified how music genre & brand will affect the planning of a music video director
COULD have begun to draft your proposal
