Music video questionnaire research results

By Kofoworola Williams

Why have the questionnaire?

• Understand what people in a specific age(16-20).

• Sources of where people normally view their music video content.

• What type of music video do people prefer(narrative or performance).

• What music videos do people like.

Question 1 - Gender

• Not that it’s a very important question or will affect my music research but I thought I should add it just so I know what answers appealing to in terms of gender.

Question 2 – Age

• Unlike gender; Age is important as since I plan to do an indie music video(a genre that normally appeals to teenagers) having a specific idea of these age groups like is important.

Question 3 – Watching music videos

Just having an good idea of if people still do watch music videos as well as just to prepare them for the answers to come.

Question 4 - TV

This question was made to see if my audience still continue to watch music videos on TV which the majority still do. The answer most people said they watch videos on was MTV, while joint last was Magic and The Hits.

Question 5 – Internet

This question focused on what they used on the internet to view music videos, which was mainly Facebook and YouTube, however it seemed people don’t use Myspace or Yahoo music to watch them.

Question 6 – Frequency This question was to see if the people answering the questionnaire were appropriate people to ask since if they music videos often, it might be a bit pointless to be asking them. However it seems that its very balanced with people watching depending on the artist, on what friends have shared or even just once a week.

Question 7 - Genre

This was just to get an idea of what some of these people’s music taste is who are answering.

Question 8 – Type of music video

This question seemed to be a very close. Performance winning by only one point. Which got me thinking since the results were so close why not do both in my music video.

Question 9 – Favourite video

This question was made so I could see if with any of these videos was there a correlation between them despite the genre difference between them.

Not to mention something to help me with ideas for my own video.

Question 10 - Emotion This in my opinion was one of the most important questions on the questionnaire which made me think with the ideas I had where to have a staple emotion.

But this made me realise I should have a mix of all of them as this is more realistic than just having one emotion like happiness for a whole video or a person just being sad throughout the video.