Advanced Production Initial Research – Music Video

1.Codes and Conventions

Task Access the internet/You Tube, select one music video which interests

you and that links to the type of music you intend to use in your portfolio Be mindful that you need to provide evidence of comparison with another

text for research and planning.

Analyse its codes and conventions in detail using the following headings, write down your findings.

Artist _Arctic Monkeys___________________ SongTitle __I Bet That You Look Good On The Dancefloor_____________________

Music genre __Indie Rock_____________________________

Type of video e.g. performance / narrative / mixPerformance

Lyrics

Stop making the eyes at me, I'll stop making the eyes at you

And what it is that surprises me is that I don't really want you to

And your shoulders are frozen (cold as the night)

Oh, but you're an explosion (you're dynamite)

Your name isn't Rio, but I don't care for sand

And lighting the fuse might result in a bang, b-b-bang, go!

I bet that you look good on the dancefloor

I don't know if you're looking for romance or

I don't know what you're looking for

I said, I bet that you look good on the dancefloor

Dancing to electro-pop like a robot from 1984

From 1984!

I wish you'd stop ignoring me, because it's sending me to despair

Without a sound, yeah, you're calling me, and I don't think it's very fair

That your shoulders are frozen (cold as the night)

Oh, but you're an explosion (you're dynamite)

Your name isn't Rio, but I don't care for sand

Lighting the fuse might result in a bang, b-b-bang, go!

I bet that you look good on the dancefloor

I don't know if you're looking for romance or

I don't know what you're looking for

I said*, I bet that you look good on the dancefloor

Dancing to electro-pop like a robot from 1984

From 1984!

Oh, there ain't no love, no Montagues or Capulets

Are just banging tunes and DJ sets and...

Dirty dancefloors, and dreams of naughtiness!

Well, I bet that you look good on the dancefloor

I don't know if you're looking for romance or

I don't know what you're looking for

I said, I bet that you look good on the dancefloor

Dancing to electro-pop like a robot from 1984

From 1984!

Themes?Becoming more confidentNot being shyHaving a good timeDirect references to Duran Duran lyrics About not being a confident teenager

Average shot length (Use this to estimate home many shots you will need in your video) Time in seconds from the start of one verse through the chorus = 75secondsCount the number of shots in this sequence = 9sequence time in seconds/ Number of shots = ASL

Describe the settings both location / studio including colours / design etc

Old abandoned warehouse that has been converted into a sound/performance area/venue.

Red and Green tinted lighting Filmed with old fashioned tv cameras – pixalated

Describe the Star/s and characters (include dress/look/mode of address/stance etc)

Alex Turner: Lead vocalist and guitar Scruffy hair cut Stereotypical teenager whose into music

T-shirt and jeansJamie Cook: Lead Guitarist

T-Shirt and JeansRelaxed, having a laugh

Andy Nicholson: Bass Player and backing vocals

RelaxedNot botheredT-shirt and jeans, trainersEmotionless

Matt Helders: Drums and backing vocalsShirt and JeansHaving a laugh, informal, relaxedConcentrating BUT messing about (wink to camera)

All the band don’t seem bothered about playing in front of a camera in the sense they aren’t nervous and seem fairly relaxed (especially the drummer). Throughout the video, the same level of energy is maintain as the whole band look like they’re having a good time.

What was the video about? Did it link to the lyrical content?

Live performance of song

Recorded live through old fashioned cameras to give it an authentic, pixilated look.

No link to the lyrical content.

Were there any predominant themes?

Arctic Monkeys live performance Focus on guitars and drums

Were there any props significant to the video?

InstrumentsAmpsMicrophonesTV cameraPeople watching (mainly the people who are involved in the production of the video)

How would you describe the camera work? Did it use particular types of shot?

The camera work was pivotal to the making of the video because it was just of the band playing therefore had to have a wide range of shots to keep audiences interested. The band also specifically asked to use old fashioned cameras that would pixilate the images to give the desired effect. FastZoom In and OutCutsAction MatchesClose UpsExtreme Close Ups

The editing? Thing about pace, type of transitions e.g. cut/fade etc. How was it cut to the music?

Cut (fast paced due to rhythm of song)All of the transitions that led to different parts of the performing area were cuts.

Write down anything you think worked particularly well in this video?

The pixilation of colour due to the old fashioned cameras

Anything you didn’t think worked?

Might have benefited from a change of scene once and a while or cuts to subject specific content, like Arctic Monkeys later did in “Fake Tales Of San Francisco” and “Teddy Picker”

Is this a typical video for this type of genre? Star? You can only assess this by looking at another.

No.