One Day

my Geology

professor spoke

two words that

have since

changed my

relationship

with Design.

At that moment I rememberedthat i had heard this before.When I was a child in elementaryschool a teacher had delivereda similar Presentation.

Global Warming!

Why had

I NoT Heard

About This Again

SInce Then?

Ice Caps

Melting!

I was Now a Sophomore in College andhad Just Entered the Design ProgramAt the University of Texas At Austin.

Why Weren’T

My Design

Professors

Discussing

This Issue?!

WHy were

People In Such

Denial About

global Warming

Actually

Happening?

I was Determinedto Learn MoreAbout It.

WHy Is Human

behavior dominated

by the short-term

rather than the

long-term?

We Have The

Knowledge and Ability

to design Systems and

products to stop the

current decline of

Our Society and the

Environment. . . .—So WHat’s

Stopping us

from Taking

action?!

My Search for

answers to these

questions led me to

The graduate industrial

design program at the

university of the arts

in Philadelphia.

I have Since realized that so many “design solutions” fail because...

As designers we

Have to learn how to

develop systems that

allow people to change

incrementally through

short-term behaviors that

work in concert with

the long-term goal.

designers often present an end product to their audience with little explanation of the steps necessary to accomplish it.