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Dawn Jensen of Virtual Options Coaching & Training presents at NEFLIN 2011 Technology Conference, Jacksonville, Florida
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Social Media Profiles, Posts and Updates: How to Engage an Audience
and Tie It All Together
Virtual Options Coaching & TrainingSocial Media Managed Services Technology Training
Dawn Jensen
Social Media Speaker,
Digital Marketing Diva, Technology Trainer
Email: [email protected]: www.virtualoptions.netTwitter: @virtualoptionsFan: www.fb.me/virtualoptions
What you Need to Know:
• Lots of Social Networks• Foundation: Start Small
(Facebook, Twitter, & Linkedin)• Build Deliberately• Be Consistent• Work Smarter, Not Harder
Social media is the use of technology combined with social interaction to create or co-create value.
It’s a conversation.
SOCIAL MEDIA PROFILES
F a n s F r i e n d s F o l l o w e r s
Personal/Profile Page• Represent real people• Limit of 5,000 friends• Personal use• You control who is
confirmed or ignored as a friend
• Facebook can shut down your profile if in violation
Fan/Business Page• Visible to everyone on
the Internet by default• Represent entities:
Only the official representatives of a public figure, business or organization
• Unlimited Fans
Facebook Fan Page
Creating Your Fan Page
Create a Page
http://www.facebook.com/pages
Welcome Page
Facebook Fan Page Wall
Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your
first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at
http://facebook.com/username
About Fan pages• are tied to your personal
profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.• an unlimited number of
Facebook pages.
About Fan pages…• Pages are public—anyone can find
and view your page.• All content posted on your page
gets indexed on .• Target your posts by location and
language.
What can you do on a Fan Page?• Post: events, videos, photos, specials, promos • Encourage your fans to ‘like’ you• Solicit testimonials • Ask & answer questions• Provide customer service• Help spread the word about your business
stories
Inform Educate Entertain
SOCIAL MEDIA PROFILE: LINKEDINF a n s F r i e n d s F o l l o w e r s
What is Linkedin?
What is LinkedIn?• LinkedIn is the world’s largest professional
network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals
Or as we like to call it..
Probably the biggest difference between Facebook and LinkedIn is the focus on introductions.
Good Reasons to UseFind Clients, Promote Relationships
Build Your Buzz
Hire Professionals/Network
Get Feedback and Research
Linkedin homepage: Your Dashboard
What to do on LinkedIn Manage your information that’s publicly available about you Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsDiscover inside connections that can help you land jobs and close dealsGain new insights from discussions with like-minded professionals in private group settings
LinkedIn Public Profile
LinkedIn Public Profile
LinkedIn Public Profile
LinkedIn Company Profile
http://www.linkedin.com/companies
Let’s Get Started..
Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties
What You Need..
From your NotesChecklist
Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
“It’s the Indian… not
the arrow”
Note: Dawn’s attempt at pun humor
Is it measured like this?
Put your Social Media tools in place:
• to use in the right way • for the right reason• at the right time
“It’s the
Indian… not
the arrow”
Social Media Mgmt: Postling ($)
Social Media Mgmt: Hootsuite
Social Media Mgmt: Digsby
Social Media Mgmt: SproutSocial
Sharing on Steroids: Amplify
Research first. Know Three Things:
• Where you’re headed
• What You’re Targeting
• What You’re measuring
Common Social Goals & Ways to Measure• Fan base growth:
Hitting 1,000 fans or followers over a set period of time
• Customer acquisition: Getting 50 redemptions per campaign on social media offers
• Support of events and increased program attendance
• Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)
8 Success Criteria for Facebook Marketing
Remember to get a strategy in place
• Lots of Social Networks• Foundation: Start Small
(Facebook & Linkedin)• Build Deliberately. Think of it a
layer cake. • Be Consistent in what and when
you post. Get on a schedule.• Use Tools to work smarter, not
harder
Facebook and Linkedin
www.fb.me/virtualoptions
Questions?
No need to go it alone… Resources:Delicious.com/virtualoptions