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By: Neil Jones

OUR MEMORY STORES INFO IN 3 STEPS.

#1 ENCODING

#2 STORAGE

#3 RETRIEVAL

How Our Memory Works!

WHAT IS MEMORY?

Memory is a mental process that enables us to retain and use information over time.

It consists of 3 Steps; Encoding, Storage, and Retrieval

EncodingTo encode information must be transformed into a form that can be entered into and retained by the memory system.

StorageTo store the information that was just encoded must now be retained so it can be used at a later time.

RetrievalThe memories that are encoded and stored are recovered (retrieved) so we are able to use it.

Why Repeat?Repeating info creates familiarity and understanding. After repeated exposure to info it becomes clear and is stored into lasting Memories.When you Rehearse the info it will be encoded into your long-term memory.

R E P E AT I N G I N F O C A N B E A S U S E F U L A S R E C I T I N G V O C A B U L A R Y O R R E M E M B E R I N G S O M E O N E S N A M E . T H E T R I C K I S T O

C O N S T A N T LY R E C I T E T H E I N F O I N Y O U R M I N D U N T I L Y O U T H I N K Y O U H A V E A F U L L U N D E R S T A N D I N G O F T H E I N F O .

T H I S I S V E R Y I M P O R T A N T F O R S T U D E N T S B E C A U S E T H I S I S T H E M O S T I M P O R T A N T T H I N G F O R T E S T S . Y O U M U S T K N O W T H E

I N F O R M AT I O N !

How to Repeat

Famous Exaples

Most likely all of you here hate the head-on commercial with a PASSION!(as do I).

If so, then the minds behind the commercial have accomplished their goal.

Now you know the product and most likely are not going to forget about it soon.

JINGLES AND CHARACTERSMany (almost all) commercials use Jingles or Famous Characters that they reapeatedly show in order to establish an image with a product.

H O C K E N B U R Y, D . H . , & H O C K E N B U R Y, S . E . ( 2 0 0 8 ) . P S Y C H O L O G Y F I F T H E D . N E W Y O R K , N Y: W O R T H P U B L I S H E R S .

S T R A K E R , D . ( N . D . ) . R E P E T I T I O N P R I N C I P L E . R E T R I E V E D J U LY 9 , 2 0 0 9 , F R O M

H T T P : / / C H A N G I N G M I N D S . O R G / P R I N C I P L E S / R E P E T I T I O N . H T M

References