Email Marketing for Bloggers:Operation Inbox

Presented by Alicia Magda

Q: How Often Do You Visit Your Fav Blogs?

• A: Not as much as you’d like to. • Don’t worry, we’re with you. And we have a

plan.

90% of smartphone owners access the same email account on mobile and desktop. (ExactTarget)

91% of consumers reported checking their email at least once a day. (ExactTarget)

But Um, We’re Bloggers, Not Online Store Owners.

• Yeah, But Your Goal Is The Same:InteractionRetention

• Think like an eCommerce store owner.Single call-to-actionMake it the main focus of the email

First Come Subscribers, Then Comes Email – Part I.

First Come Subscribers, Then Comes Email – Part II.

Success Comes To Those Who Plan.

• Decide What You’ll Email Them. Think:– Blog post round-up of your posts– Exclusive content: editorial, tips, etc– “Best of”, “Top 5”, “Blog Awards”– Newsletter-only giveaway/promo code– Quality ad content from sponsors– Links to sites/blogs that are relevant to your

readers

Just Enough.

• Frequency is crucial. So what’s enough?Rule of thumb: 1x / week.

Experiment! Once your list size is large enough, try out different variations:• 1 editorial “tip of the day” style newsletter• 1 weekly blog post round-up• 1 monthly sponsored ad content newsletter

Keepin’ it out of the spam filter…

• Send from an email service provider.– Mailchimp– Campaigner– Vertical Response– iContact

• Compatible on all common email providers– Use image alt tags in case images don’t load

…And Keepin’ Their Eyes On It.

Less is more – clean, clear design.

We Like:

We Like:

Oh, And:

Oh, And:

Track It!

• Tag yo’ links:– If your ESP doesn’t have built-in link tracking, set

up custom links in Google Analytics.– Then, use the custom links in the body of your

email newsletters.

If At First You Don’t Succeed…

• Email Marketing success doesn’t happen overnight.

• Try different strategies: send frequencies, types of content, etc.– Just say no to spam!

• Build your list gradually and naturally.• Evaluate each newsletter’s analytics.

Questions?

Contact Alicia:– Email: Alicia@Runningful.com– Blog: Runningful.com