NESTLEGood Food, Good Life

A short history of

Nestle…

Nestlé began in Vevey, Switzerland in the mid 1860s Henri nestle developed a milk based baby food and soon began marketing. It was the first product of nestle.

Henri NestleThe founder of Nestle

company

NESTLE

The second owner of NestleIn 1874 the Nestlé Company was purchased by Jules Monnerat.

Jules Monnerat the second owner of

nestle

The company later on came up with new products after the baby formulas like – #. Condensed milk#. Cheese#. Chocolates and so it started speeding in

market…

VISION STATEMENT

“Nestlé's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality.”

MISSION STATEMENT“To become an inspiring growth partner that delivers creative, branded food and beverages Solutions enabling operators to innovate and delight our customers.”

SWOT Analysis

StrengthMarket share

Low cost

WeaknessesExport

Supply Chain

SWOT Analysis

OpportunityExpansion

Product offering

Global Hub

ThreatsCompetition

Changing Consumer Trends

International Market Standards

NESTLE merged companies 1860 - 2013

Sam Pellegrino [1990]Pillers pet food.

NESTLE 1860

MAGGI [1980]

Ralston purina [2002]

NESTLE 2013

“Maggi is a brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles.”

Did you know that MAGGI® is named after its great inventor ?

Over a century ago, back in 1884, a genius called Julius Maggi invented a powdered pea and bean soup, to provide nutritious, easy to prepare food for busy women who worked in factories and didn’t have time to prepare healthy meals.

This new product really improved the nutrition of common people, and he followed this first MAGGI® product two years later with the invention of ready-to-use soups and liquid seasoning.

The major advantages of MAGGI, it merged with NESTLE a well established firm in the year 1980

NESTLE launches MAGGI…

POPULAR FEATURES

#TASTE #PENETRATING #PRICE#PACKAGING#2 Min NOODLE#HEALTHY DIET FOOD#EASY AVAILABILITY

AMBASSADORS

AND SO… HAVING A GREAT SUCCESS… NOW WE ARE COMING WITH A NEW FLAVOURE MAGGI…

WELCOME TO THE NEW FLAVOUR

NESTLE LAUNCH’S NEW MAGGI FLAVOUR

MAGGI CHEEESSSSSS….. FLAVOUR…

Current market situation

Nestle magi noodles is the leading brand in instant noodles segment in India with the market share of 79.30% and estimated growth with rupees 200 crores.

Maggi has regularly come up with new flavors and now has launched cheesy Maggi.

Marketing opportunities and

issues analysis Goa has a estimated population of

14,57,723 (14.52 lakhs) in 2012.

20 percent (2.91.544) of the Goa population has a average monthly income of about Rs. 10.000.

If we are able to reach 2lakhs of people with an average monthly consumption of 100 grams per month.

2.00.000 people X 100 grams = 2,00,00,000 grams 20,000kgs.

OBJECTIVES

To increase its market shares

Positioning ourselves as healthy fast food

Launch new varieties in market

MARKETING STRATEGY

Teenagers

Youth

Children

Adult

Food lovers

POSITIONING

Leads in instant noodles

Stands second in healthy fast food

Current Market share of noodles is 90%

PRODUCT & PRICING

Maggi packets are available in

packs of -

50gms for 5 Rs.

100gms for 10 Rs.

200gms for 20 Rs.

DISTRIBUTION

DISTRIBUTER

RETAILERS

RETAIL STORES/MALLS/ SUPERMARKETS

CONSUMER

Segmentation

Target

PositionDifferent

iation

S T P D

S T P DSEGMENTATION TARGET POSITIO

N

DIFFERENTIATION

AGEALL

EATING HABISYOUTH/ FOOD

LOVERS

CHEEZI

MAGGI CHEEZI FLAVOUR

2 MIN NOODLES

PACKAGINGLIFE STYLE OF URBAN AREA

GOAN FOLK

TASTE AND H

EALTH

TASTE BHI HEALTH BHI

PRODUCT PLACE

PROMOTION PRICE

GOACHEEZY MAGGI

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5 Rs. – 50gms10 Rs. – 100gms20Rs. – 200gms