New Jersey Governor's Conference 2013

Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials

1

http://www.ParamoreDigital.com



hi

2




kate gallagher

3




4




Now

4:00

5




1. Tell you briefly who I am and why I’m here

Now

4:00

5





2. Game changers

Now

4:00

5





2. Game changers

3. Top 5 tips and tricks

Now

4:00

5





2. Game changers


4. Free tools

Now

4:00

5





2. Game changers


4. Free tools

5. Questions

Now

4:00

5




Relax

6




leave your card, take one of mine, and

Relax

6





I’ll email you the materials

Relax

6




7




8




Sample list itemSample list item

Sample list item

text

9


full-service digital agency

www.paramore.is

10



http://www.paramore.is



design + development + media

www.paramore.is

11






12




13


14




15




16




17




favorite client

18




19


20




30 - ish

21




22




23




24




Remember her?

25




i miss hannah already

26




27




husbands

28




husbands

29




grandchildren

30




grandchildren

31




fun

32




2nd

33




8+

34




25%

35




36




37




38




39




husbands

40




my children

41




Lucy: Dane Mix

42




Good Morning My Human, Sleep Well?

Bear: Chow / Street fighter Mix

43




Now

4:00

44





Now

4:00

44





2. Game changers

Now

4:00

44





2. Game changers


Now

4:00

44





2. Game changers


4. Free tools

Now

4:00

44





2. Game changers


4. Free tools

5. Questions

Now

4:00

44




Now

4:00

45





Now

4:00

45





2. Game changers

Now

4:00

45





2. Game changers


Now

4:00

45





2. Game changers


4. Free tools

Now

4:00

45





2. Game changers


4. Free tools

5. Questions

Now

4:00

45




Relax

46





Relax

46





I’ll email you the materials

Relax

46




game changers

47




two things that are changing everyone’s lives

game changers

47




the mobile web + social media

48




the mobile web + social mediatwo things that are changing everyone’s lives

48




in 2014 more than 50% of web traffic will come from

a mobile device

49




more email is opened on a smartphone than on a PC

50




devices

51




devices

52




devices3 main differences

52




devices

53





53





1. screen size

53




devices

54





54





1. screen size

54





1. screen size2. navigation + input

54




devices

55





55





1. screen size

55





1. screen size2. navigation + input

55





1. screen size2. navigation + input3. context

55




devices

56




devices2 schools of thought

56




devices

57





57





1. mobile should be light weight and focused

57




devices

58





58






58






2. mobile should have everything because it’s your personal computer

58




personal computer?

59




personal computer?

60




it gets personal

61




Now

4:00

62





Now

4:00

62





2. Game changers

Now

4:00

62





2. Game changers


Now

4:00

62





2. Game changers


4. Free tools

Now

4:00

62





2. Game changers


4. Free tools

5. Questions

Now

4:00

62




can’t talk about social tends without considering mobile trends

+can’t talk about mobile trends

without considering social

63




46% of the US social media users access platforms via their mobile devices.Up almost a quarter

compared to 2011.

It’s True!

64




the top 5 best of the best tips and tricks that you can use now in mobile and social

65




#1have a good

timeline photo + profile photo


66




Before

After

67




Before

After

67




Before

After

Beforewall posts get the most

attention

68




Before

After

Aftercover photo gets the most

attention

Beforewall posts get the most

attention

69




Cover photoIt’s huge

100%Faces

70




#1have a good

timeline photo + profile photo


71




#2stop adding social media

management to someone’s job description


72




BTWit won’t work anyways


73




74




75




who do I hire?what do they look like?

76




77




•Reads blogs about social media and mobile technology

77




•Reads blogs about social media and mobile technology•Is an early adopter

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications

77




•Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications•Is not overly confident about her social media skills

77




most important criteriayou like having a

conversation with them(it’s both talking and listening)

78




Develop a loyal fan base and they will help you manage the on-going conversations on your wall...

will they build a loyal fan

base?

79


#3plan to invest more annually


80




#3plan to invest more annually

more time + more budget


81




65% of travel professionals polled worldwide planned to increase their social

media marketing budget in 2012a higher percentage than for any other

digital marketing tactic.

82




83




#4care about content


84




85




86




create an editorial calendar

87




remember to look at your editorial calendar

that you created

88




subhead text

text

89




over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want

something in return......specifically deals and information about

deals.a higher percentage than for any other digital marketing tactic.

90




What goes on that editorial calendar?

1. Time to be present

2. Time to be relevant

3. Content (Photos, Videos and Links)

91








4. Moderating

5. Selling

92








4. Moderating

5. Selling

93




brand how you respondcaring about content

94




95




#5start with strategy

96




#5start with strategy

simple statement of purpose that everyone agrees on

97




49% of companies on social media fail to have a social media strategy

98




Write a simple statement of purpose for how you will use Facebook and what

happens in the event of a crisis.

99




Write a simple statement of purpose for how you will use Facebook and what

happens in the event of a crisis.

For example:

We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other.

We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us per week.

We’ll spend about an hour each week searching in engagement with people to follow and other brands

We will respond to people’s questions within 2 hours.

In the event of a crisis the first admin to get to Facebook should post the following statement and direct our fans to this following source for up to the minute information.

100




Now

4:00

101





Now

4:00

101





2. Game changers

Now

4:00

101





2. Game changers


Now

4:00

101





2. Game changers


4. Free tools +

Now

4:00

101





2. Game changers


4. Free tools +

5. Questions

Now

4:00

101





102





๏ #1 have a good timeline photo + profile photo

๏ #2 stop adding social media management to someone’s job description

๏ #3 plan to invest more annually

๏ #4 care about content

๏ #5 start with strategy๏

103




game changersthe social web and mobile web

๏ 3 main differences๏ size๏ navigation๏ context

๏ 2 schools of thoughtfocusedall encompassing

104




free stuff

105




text

free stuff

106




free stuffpagemodo.com for timeline photos and tabs on Facebook

107





108





109




free stuff

110




free stuffhootsuite.com: manages all your

social platforms from one dashboard

111






112






113




114




free stuffHyper Alerts: track competitors and yourself

hyperalerts.no

115





hyperalerts.no

116





hyperalerts.no

117




i love pinterest

118




Pinterest pin board-style social photo sharing website

119



http://en.wikipedia.org/wiki/Social_networking_service

http://en.wikipedia.org/wiki/Social_networking_service

http://en.wikipedia.org/wiki/Photo_sharing

http://en.wikipedia.org/wiki/Photo_sharing


Pinterest create and manage theme-based image collections

collections like: events, interests, hobbies

120




Pinterest create and manage theme-based image collections

collections like: events, interests, hobbies

121




Pinterest users can browse other pin boards for inspiration

're-pin' images to their own collections

'like' photos.

122




123




tourism + pinterest

124




retail = triple digit impact on sales

tourism + pinterest

124




retail = triple digit impact on saleswebsite traffic

tourism + pinterest

124





time on site

tourism + pinterest

124





time on siteleisure

tourism + pinterest

124





time on siteleisure

more likely to purchase

tourism + pinterest

124





time on siteleisure

more likely to purchasephotos make an impact

tourism + pinterest

124




125




questions?

126




www.paramore.is

127





Education

New Jersey Governor's Conference 2013