New Media in Sports
New Media in SportsNew media that has revolutionized the way
sports are watched, played, managed and sold.David De Leon Jr.Dr.
Emily KinskyNew Media28, May 2013
The Athlete
Player branding and net worth.Now more than ever, most professional
athletes are making more money from their endorsements and outside
affiliates rather than their salary from the team they play
on.Commercials, sponsored tweets or Facebook posts, public
appearances, and clothing endorsements are all examples of how
athletes earn money outside of their sport.
The Athlete
Fan Interaction Twitter, Instagram, Facebook, and other social
media sites along with team websites have allowed for the athlete
to become more involved with the fan on a personal level than ever
before. Athletes often tweet fans to notify them of health updates,
autograph opportunities, give aways and more.
The Athlete
Team/Organization NewsSports are such a big part of our country,
they have their own network. ESPNs Sports Center is routinely at
the top of all television rating reports.ESPN, like many other
organizations and corporations now have mobile applications. Their
applications have access to live scores, statistical updates, and
live video.Athletes often find out information about their team
status from Sports Center before the team or organization alerts
them.This lack of privacy is often times uncomforting, when the fan
on the country know more about your job than the athlete does.
Ownership/Team
Privacy and Confidentiality As a business you never want a breach
of security or privacy, but with todays integration of social media
and breaking news in many cases it is difficult to keep a
secret.This summer Tim Tebow was cut from the New York Jets but did
not know until he walked into the facility as it was being
broadcast on ESPN.
Ownership/Team
Fan InteractionTeams have websites, Twitter accounts, Facebook fan
pages and other social media sites where fans can become integrated
with the team and the daily process that the organization and
players go through.Texas Rangers Website
Ownership/Team
SalesTicket purchase is easier than ever, especially with a smart
phone in half of America.
The Fan
Promotional EventsThe escalading price of tickets discourages many
new fans from enjoying the sporting environment.Promotional texts,
tweets, and online shares are a driving force behind many peoples
sporting experience.Text advertising, tweets, and Facebook shares
are an excellent way for fans to access promotions.
References
http://espn.go.com/boxing/story/_/id/9277146/floyd-mayweather-jr-top-paid-us-athlete-2013-sports-illustrated
