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Needs some updating to flesh it out, but here's a quick-hit overview for my class today.
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Seth Lewis • [email protected]
New Modelsfor News
Seth C. LewisSchool of Journalism, University of Texas at Austin
Seth Lewis • [email protected]
Journalism Models:How is news ‘made’?
Seth Lewis • [email protected]
Business Models:How do we pay for it?
Seth Lewis • [email protected]
How journalists create value
• A conduit for specialized knowledge–1. Accessing sources with key info–2. Determining significance of info–3. Conveying it effectively
See: Robert Picard, “Why journalists deserve low pay”
Seth Lewis • [email protected]
Digitization changes that“Today, ordinary adults can observe and report
news, gather expert knowledge, determine significance, add audio, photography, and video components, and publish this content far and wide (or at least to their social network) with
ease. And much of this is done for no pay. Until journalists can redefine the value of their labor
above this level, they deserve low pay.”
Seth Lewis • [email protected]
Lack of controlCommodityAbundance
Seth Lewis • [email protected]
Do you fight change?
Seth Lewis • [email protected]
Or do you pursue new ways tocreate value?
Seth Lewis • [email protected]
Changing the news value equation
Old value(s) New value(s)
Pros gathered the info from traditional sources
Pros gather from broader base of expertise (i.e., you)
Pros decide what’s news, what goes on front page
Still do, but users improve the choices, add value
Pros say: come to us – our newscast, our website
“Hyperdistribution” – news comes to you via networks
Paid for whole package, even for stuff didn’t want
Commodity news is free; specialty can demand fee
Seth Lewis • [email protected]
Key shifts for the future• We see journalism as an activity• Citizens may participate directly … but pros
provide value: vet, train, aggregate and curate
• Pros use diverse tools (human and machine) and display news in new ways (e.g., data visualization) and in new formats (e.g., wiki explainers)
Seth Lewis • [email protected]
Emerging models and examples
• Aggregation and attitude (Huffington Post)• Low-cost, non-profit civic venture (Voice of
San Diego, MinnPost)• Crowdsourcing and crowdfunding (Spot.Us)• Citizen journalism (NowPublic)• Specialized expertise (Politico)• Hyperlocal/hyperpersonal (Everyblock, social
media apps)