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Seth Lewis [email protected] New Models for News Seth C. Lewis School of Journalism, University of Texas at Austin [email protected]

New Models for News

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Needs some updating to flesh it out, but here's a quick-hit overview for my class today.

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Page 1: New Models for News

Seth Lewis • [email protected]

New Modelsfor News

Seth C. LewisSchool of Journalism, University of Texas at Austin

[email protected]

Page 2: New Models for News

Seth Lewis • [email protected]

Two kinds of models:Journalism

andBusiness

Page 3: New Models for News

Seth Lewis • [email protected]

Journalism Models:How is news ‘made’?

Page 4: New Models for News

Seth Lewis • [email protected]

Business Models:How do we pay for it?

Page 5: New Models for News

Seth Lewis • [email protected]

What aboutchanging both

at the same time?

Page 6: New Models for News

Seth Lewis • [email protected]

Either way,it’s about

creating value(social, civic and economic)

Page 7: New Models for News

Seth Lewis • [email protected]

How journalists create value

• A conduit for specialized knowledge–1. Accessing sources with key info–2. Determining significance of info–3. Conveying it effectively

See: Robert Picard, “Why journalists deserve low pay”

Page 8: New Models for News

Seth Lewis • [email protected]

ControlExclusivity

Scarcity

Page 9: New Models for News

Seth Lewis • [email protected]

Digitization changes that“Today, ordinary adults can observe and report

news, gather expert knowledge, determine significance, add audio, photography, and video components, and publish this content far and wide (or at least to their social network) with

ease. And much of this is done for no pay. Until journalists can redefine the value of their labor

above this level, they deserve low pay.”

Page 10: New Models for News

Seth Lewis • [email protected]

Lack of controlCommodityAbundance

Page 11: New Models for News

Seth Lewis • [email protected]

Do you fight change?

Page 12: New Models for News

Seth Lewis • [email protected]

Or do you pursue new ways tocreate value?

Page 13: New Models for News

Seth Lewis • [email protected]

Changing the news value equation

Old value(s) New value(s)

Pros gathered the info from traditional sources

Pros gather from broader base of expertise (i.e., you)

Pros decide what’s news, what goes on front page

Still do, but users improve the choices, add value

Pros say: come to us – our newscast, our website

“Hyperdistribution” – news comes to you via networks

Paid for whole package, even for stuff didn’t want

Commodity news is free; specialty can demand fee

Page 14: New Models for News

Seth Lewis • [email protected]

Changing natures ofPublics

andSubsidy

Page 15: New Models for News

Seth Lewis • [email protected]

Key shifts for the future• We see journalism as an activity• Citizens may participate directly … but pros

provide value: vet, train, aggregate and curate

• Pros use diverse tools (human and machine) and display news in new ways (e.g., data visualization) and in new formats (e.g., wiki explainers)

Page 16: New Models for News

Seth Lewis • [email protected]

Emerging models and examples

• Aggregation and attitude (Huffington Post)• Low-cost, non-profit civic venture (Voice of

San Diego, MinnPost)• Crowdsourcing and crowdfunding (Spot.Us)• Citizen journalism (NowPublic)• Specialized expertise (Politico)• Hyperlocal/hyperpersonal (Everyblock, social

media apps)