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IDEAL LINK LAUNCH
Marketing Management
SIR MUDASSIR MEHDI
OUR TEAM MR.SAAD ABDUL KARIM (R & D) MR.TAUSEEF USMANI (R & D) MR.SYED PASHA MASROOR (R & D) MR.SYED AAMIR SAJJAD(BRAND MANAGER) MR.USAMA HAMID (BRAND MANAGER) MR.SHUJA UR REHMAN (SALES & PROMOTION
MANAGER) MR.OMAIR FAISAL (SALES & PROMOTION
MANAGER) MR.HUZAIFA YOUNUS (SENIOR ANALYSIT)
Let us see a Documentary….
Survey Based on this existing need we did a survey and here are
the results
https://docs.google.com/forms/d/1YoxK1IgFEQ_S1LGmJrkBHrN7Nv81PvSy0m4iLn_TsmM/viewanalytics
Segmentation DEMOGRAPHIC SEGMENTATION
12-18 YEARS. SCHOOL & COLLEGE GOING BOYS & GIRLS. PARENTS.
GEOGRAPHIC SEGMENTATION URBAN POPULATION.
PSYCHOGRAPHIC SEGMENTATION Teenagers who loves to be connected with friends through
mobile. Parents who are concern about the safety of their children.
Targeting Teenagers between12-18 yrs.
http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-2/1-Cell-phones.aspx
Parents of this age group.
Give freedom to your children by opting for IDEAL LINK and make them responsible.
POSITIONING
AZAADI-ZIMADARI K SAATH
IDEAL L INK
OUR SERVICE
MUHAFIZ-AZADI ZIMEDARI K SAATH
Mission & vision Statement
“TO CREATE SUCH ENVIRONMENT WHERE KIDS AND PARENTS HAVE A MUTUAL TRUST AND
FAITH ON EACH OTHER”
SERVICE FEATURESPERSONAL ACCOUNT FOR EVERY CUSTOMER ON IDEAL.COMFOOT PRINTSCALL LOGSMS LOGMOBILE SMS VIEWERMOBILE CALL LOGEXPORT TO SD CARD FUNCTION IN EXCELPROFESSOR ON LINEMOBILE INTERNET & EMAIL
TYPE SMS “IDEAL LINK” SEND 952 FOR MOBILE ACTIVATION
IDEAL LINK Login Page
CALL LOG
SMS LOG
MOBILE SMS VIEWER
MOBILE CALL LOG
EXPORT TO SD CARD FUNCTION IN EXCEL
PROFESSOR ON-LINE
MOBILE INTERNET & EMAIL
Service Charges We are providing SIMS free of cost. One time charges of Rs.500 will charged in order to activate all
these service charges. Monthly Rs.200 will be charged in order to continue these
services . Muhafiz is being launched in Postpaid and Prepaid packages. Postpaid Services have three packages
1) Rs.500(Per Month)
2) Rs.1000(Per Month)
3) Rs.1500(Per Month)
Call Rates Local Call rates of 30paisa/min (on-net & off-net ). No hidden charges apply. Enjoy International Calling as low as…
SMS RATESStandard SMS charges of 30paisas/SMS
SMS PACKAGE (1) Rs.10(700sms) Valid for 7days SMS PACKAGE (2) Rs.20(1600sms) Valid for15 days SMS PACKAGE (3) Rs.30(3000sms) Valid for 30 days
INTERNATIONAL SMSInternational SMS Rs.2.50/SMS
MMS AND MOBILE INTERNET RATESMMS TO ANY NETWORK IN Rs.2/MMSUNLIMITED MOBILE INTERNET FOR WHOLE MONTH IN JUST Rs.40/MONTH(UNLIMITED DOWNLOAD)
Marketing Strategy
News Paper Adds TVC Radio Bill Boards Marketing Vehicles Posters CSR Activities in Schools
Promotional Activities
TVC
POSTERS FOR IDEAL LINK
Promotional Activity
Winners will get free SIMS & Services of IDEAL LINK for 1 year.
Distribution We will be having exclusive Customer Care Centre
through the major cities Of Pakistan. SIM will only be provided after the submission of NIC
copies of Parents
SWOT ANALYSISS•Unique Service(first time in Pakistan.
•Need oriented service
W•New in business, lack of experience in cellular industry
•Limited Outlets
O•Target audience is interested in using cell phones.
•Security situation of the country is idle for launching this service
T•Other cellular network can launch similar services.
•Unique idea acceptability by kids could be a challenge
CONCLUSION…..!! Enjoy your AZADI
Par ZIMEDARI K
SAATH….