Community gTLDs

It’s all about your community

Dirk Krischenowski, dotBERLIN GmbH & Co. KG (Moderation)Sandeep Ramchandani, LogicBoxes/Radix

Colin Campbell, dotCLUBRaphaëlle Laubie, Hexap

Jim Rogers, Neustar

newdomains.org Conference 28 October 2013, Munich

ICANN wants Community gTLDs• We are the ICANN Community for very good

reasons• The ccTLD are based on the community mind• 2004 application round focussed on communities• Community gTLDs have been found to be safe and

secure gTLDs• … many, many more reasons why the ICANN

Community gave communities a preference in the New gTLD program

Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbara berlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand, Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, Aleksandar Cergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, Dirk Elbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, Marco Giese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, Markus Grundmann, Frank Hägele, Wolfgang Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, …

Menschen wie Du und ich

Gesellschafter und Sponsoren

sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, …

Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco-Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für mehr lokale Identität im weltweiten Netz.“

Der Deutsche Bundestag und die Bundes-regierung unterstützen die Einführung vonTop-Level-Domains für Städte und Regionenmit den Stimmen von CDU/CSU, SPD und FDP.

Wir sind .berlin - Die Top-Level-Domain für Berliner

Community Basis in the AGB• Implies more of cohesion than a mere commonality

of interest. There should be: - (a) an awareness and recognition of a community

among its members;

- (b) some understanding of the community’s existence prior to September 2007 (when the new gTLD policy recommendations were completed); and

- (c) extended tenure or longevity—non-transience—into the future.

• Clearly delineated, organized and pre-existing

Community Details in the AGB … • A community can consist of

- legal entities (for example, an association of suppliers of a particular service),

- of individuals (for example, a language community) or

- of a logical alliance of communities (for example, an international federation of national communities of a similar nature).

… linked with General Means• the people with common interests living in a particular

area; broadly: the area itself• an interacting population of various kinds of

individuals (as species) in a common location• a group of people with a common characteristic or

interest living together within a larger society• a group linked by a common policy• a body of persons or nations having a common history

or common social, economic, and political interests • a body of persons of common and especially

professional interests scattered through a larger society

The 84 Community-Applications

ACO .ADAC .ARCHI .ART .ART .AUDI .BANK .BARCELONA .BBB .BERLIN .BUGATTI .BZH .CATHOLIC .CORP .CORSICA .CPA .CPA .ECO .EDEKA .EUS .GAL .GAY .GEA .GMBH .GREE .HALAL .HAMBURG .HOTEL .IEEE .IKANO .IMMO .INC .INSURANCE .ISLAM .ISMAILI .KIDS .LAMBORGHINI .LDS .LECLERC .LLC .LLP .MADRID .MED .MED .MERCK .MERCK .MLS .MMA .MUSIC .MUSIC .NGO .ONG .OSAKA .OVH .PARIS .PARS .PHARMACY .QUEBEC .RADIO .REIT .SCOT .SHIA .SHOP .SHOP .SKI .SPA .SPORT .STADA .SWISS .TATAR .TAXI .TENNIS .THAI .TIROL .VERSICHERUNG .WEBS .WIEN .католик .рус .كاثوليك. . 大众汽车 . 天主教 . 广东 . 政务 .

Community-gTLDs are based on …• geographic location, such as .berlin or .ruhr• language, such as .cat or .wales• culture, such as .tartar• orientation, such as .gay or .adult• policy, such as .sport• brand, such as .google or

.weber• profession, such as cpa

or .lawyer• …

The .WEBER Grill Community

The Mercedes Benz Community

A local .GAY/.LGBT Community

A Christians Community

Generic Strings = Community?

.active .app .art .auto .bar .bid .bike .bio .blog .book .business .buy .career .casino .center .chat .cloud .club .cool .data .date .deal .dental .digital .discount .download .eco .email .events .expert .faith .family .fan .film .fit .food .free .fun .game .gay .gmbh .golf .guru .help .hiv .how .immo .immobilien .jetzt .joy .kaufen .law .like .live .lol .love .med .men .mobile .moda .money .music .new .news .ninja .one .online .party .phone .pics .pictures .pizza .play .porn .radio .restaurant .review .rip .room .sale .science .secure .services .sex .sexy .shop .shopping .singles .site .ski .social .software .solutions .sport .store .sucks .support .systems .team .tech .today .toys .trade .versicherung .video .voting .web .webcam .website .wiki .win .wine .xyz

Generic Strings = Community?

.active .app .art .auto .bar .bid .bike .bio .blog .book .business .buy .career .casino .center .chat .cloud .club .cool .data .date .deal .dental .digital .discount .download .eco .email .events .expert .faith .family .fan .film .fit .food .free .fun .game .gay .gmbh .golf .guru .help .hiv .how .immo .immobilien .jetzt .joy .kaufen .law .like .live .lol .love .med .men .mobile .moda .money .music .new .news .ninja .one .online .party .phone .pics .pictures .pizza .play .porn .radio .restaurant .review .rip .room .sale .science .secure .services .sex .sexy .shop .shopping .singles .site .ski .social .software .solutions .sport .store .sucks .support .systems .team .tech .today .toys .trade .versicherung .video .voting .web .webcam .website .wiki .win .wine .xyz

Something else to consider

• Determinations in Community Objections so far have emphazised public interest aspects of communities, such as - consumer protection concerns and

- legitimate user expectations related to certain terms

• Another factor was the reputation of concerned communities

Thesis for the Panel Discussion• There are only a 30% real generic strings, 75% of

generic strings target an existing community

• Real success comes with community involvement

• Ideally the gTLD operator is part or member of the community targeted