Jagannath Institute of Management Sciences,

Lajpat Nagar

Teaching Core News Values in the Digital Age

Dec 9, 2016_Dept of Mass Communication (FDP)

Five Core Elements•Timeliness•Proximity•Prominence•Consequence •Human Interest

Eg of Core Elements•Timeliness: You can apply for your passport

at a post office soon• Proximity:

- 3 chopped bodies in 10 days: Delhi cops probe serial killer twist

- Delhi Metro's Phase 4 to get govt. nod this week

•Prominence: Cyrus Mistry converted group into personal fiefdom: Tatas

Impact , Human Interest

Tech in Media Processes

Newsrooms Today

Converged Newsroom

Impact of Tech DiffusionParticipatory Clients•Interactive Audiences•Interactive Readers•Interactive Viewers

Medium is no more the messageEmergence of Citizens Journalists

Train Future Journalists• Keep pace with technological advances• Well versed with divergent tools that facilitate news distribution• Explore ways to utilize news distribution tools effectively• Equip them to perform in challenging media environments

Who are we training?Cross Platform Journalists: So they•Meet consumer needs on demand•Innovate to fulfill a sense of immediacy•Understand the dynamics of interactivity

What is in it for me + Infotainment = TRPs

Pertinent Questions are…ₓ Not whether traditional news

values hold good for New Media√ Degree of relevance of traditional news values√ How to use traditional news values to generate engaging content√ What news values are more relevant for New media

Findings…•Fundamental news values guide journalists’ decision making processes•Tech is a means, not an end

- It doesn’t determine our goals- It helps us accomplish them

Role of Educators in Convergence Environ

Minimize intricacy of digital media platformsTech Tools are secondary to journalistic valuesCore responsibilities of media professional: • Serve communities of citizens• Collect, Interpret and Share Info• Provide Info to help them conduct their lives

Conclusion

Digital Platforms • Propel the message• Are simply modes of transmission• Don’t Negate Core Journalistic

News Values

Marketing-Centric Approach to Journalism

Target Aud: Students / Millennials (1982-2002)•Can be reached through similar interests•Are multi-taskers who are always online•See social media as a tool of:- Social connectivity in their busy schedules- Fostering Fellowship and community

How to reach your TA:Rich Narratives assist in garnering clout

among Millennials

Thank You