Gautam ChopraKanak BinayakiyaSaurabh ChopraAbhay ChawlaChaman Tanwar

Group-2

INTRODUCTION

Nexa is a retail network from Maruti Suzuki that caters the high-end consumers.

Established in July 2015

It offers a high level of sophistication and is based on the principles of exclusivity, pampering and listening to the consumer.

Its Chairman is Mr. R. C. Bhargava

MD & CEO = Mr. Kenichi Ayukawa 

Objective

To give customer a memorable experience. To get an edge over the competitors. To sell high-end vehicles. To shed the image of small car maker.

Challenges

Less products to offer. Totally new concept. Less awareness

Benefit From Nexa

Improves Brand Image. Will attract modern consumer. Improve sales.

SUGGESTIONS

More number of cars in showrooms. More focus on advertisement of NEXA. Take Feedback regarding showroom.

Reference

http://www.nexaexperience.com/ http://

www.ndtv.com/video/player/news/maruti-suzuki-vitara-brezza-design/407423?ndtv_prevvideo

http://articles.economictimes.indiatimes.com/2015-07-24/industry/64817422_1_ciaz-maruti-suzuki-dealers

http://www.thehindu.com/business/Industry/maruti-suzuki-launches-nexa-outlets/article7456265.ece

Vipul Motors, Jaipur Contact number: +919116032604