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Discover how to use LinkedIn to attract high profit clients in this presentation by NJL Sales Training.
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Why and How to Use LinkedIn to Attract High Profit Clients
September 14, 2012
IMC – AZBrian Offenberger, CeM, CSMA
Today’s Discussion Points
• Why LinkedIn?
• How to identify, engage and convert people on LinkedIn
• Use LinkedIn for subject expert positioning
• How to integrate LinkedIn with other marketing
Meet Brian Offenberger
What Is LinkedIn?
LinkedIn is…
• A people search engine.
• A place to gain access to decision makers.
• A directory that leverages connections.
• A place to find new prospects for untapped or under-optimized markets.
Why Care about LinkedIn?
• LinkedIn is the world’s largest professional network.
• More than 175 million members in over 200 countries.
• LinkedIn members did nearly 4.2 billion professionally-oriented searches in 2011 and are on pace to surpass 5.3 billion in 2012.
• As of June 30, 2012, professionals are signing up to join LinkedIn at a rate of approximately two new members per second.
LinkedIn Can…
• Shorten sales cycle.
• Provide unsolicited leads.
• Identify potential partners.
• Create a targeted community.
How Can LinkedIn Help You?
• Get unsolicited inbound leads.
• Reach right decision makers.
• Referral partnerships.
• Reputation positioning.
• Media attention/speaking.
Search Results
LinkedIn Profile
Profile Tips
• Use keywords in your professional headline, your summary and experience section job titles.
• Use all 2000 characters in your description.
• Have an image reflective of what you do.
• Describe your website…don’t use the default.
Advanced People Search
LinkedIn Groups
Companies
Connecting Tips
• Direct connect.
• Openlink.
• In Mail.
• Within groups.
• Through connections.
• Look at their profile.
Premium Features
Enter to Win
Complete LinkedIn Professional Package:
• LinkedIn Marketing Plan• Strategy• Tactics• Personal & Company Profile Development• Copywriting• Content plan
Connect with Me
Brian Offenberger, CeM, CSMA
(602) 412-3168, extension 801
Connect with me on LinkedIn at http://www.linkedin.com/in/brianoffenberger
Visit our new website on September 19th for free resources and tips
