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An attempt to increase MSU student attendance at MSU WBB home games.
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Michigan State University Michigan State University
Women’s Women’s Basketball Basketball
Michigan State University Michigan State University
Women’s Women’s Basketball Basketball
The New Media Brand ManifestoThe New Media Brand Manifesto
NMDL Assignment 10- April 2010NMDL Assignment 10- April 2010
Created By: Audrianna SibiskiCreated By: Audrianna Sibiski
The New Media Brand ManifestoThe New Media Brand Manifesto
NMDL Assignment 10- April 2010NMDL Assignment 10- April 2010
Created By: Audrianna SibiskiCreated By: Audrianna Sibiski
MSU Women’s Basketball Overview
What can we do to increase student participation? How can we raise awareness of the FREE TICKET option to attend a women’s basketball game?
Campaign Objective
To create a campaign to raise awareness to the MSU student
body of the option to attend a women’s basketball
game FREE of charge to increase student participation
at home games.
Slogan: If You’re A Student, Your FREE!
Brand Manifesto
Problem: Low student participation at home gamesSolution: We will target MSU students through digital technology (mobile devices and laptops)
Public Relations
1) Participate in the Izzone campout2) Blog about experience3) Upload videos to webpage4) Include option to purchase women’s basketball ticket package
Social Media Strategy
Blogging
1) Create women’s basketball blog and add to webpage2) Include individual coach and player blogs
Search Engine Optimization
•Improve SEO for MSU Women’s Basketball•Use player Twitter and Facebook to promote page
•Choose articles from webpage and DIGG, Stumble and save to
Delicious•Optimize for KEYWORDS related to class site•Choose keyword phrases
•Include links to Webpage on all social media and blogging sites
Media Flight Plan/Measuring Effectiveness
Suggestions
•Renovate webpage- make more appealing!
•Add blog roll, Twitter, Facebook, and YouTube links.
•Direct link to personal webpage