NMT,NationalMarketingTeam’1415

SessionObjectives

•MC Directions

•MC Marketing Plan

•National Marketing Team

Ready?

DriverPrograms

iGIP oGIP

Process: SWOT – Mix Strategies based on SWOT Analysis – Prioritization – Projects

• Main Strategies

• Activities

• Responsibles

• KPIs

Do we have any plan for marketing?

iGIP

Marketing for SMEsfor 6 Months & 12

Months344 ALL Tiers

Increasing sales intensity

B2B Marketing

Account Management

oGIP

Marketing SPLong Term

150 ALL Tiers

Marketing strategies based onstudent profile & companies

Efficiency in Matching

Creating products based on student profile # of products, # of pre-registrations VP oGIP & VP M

Creating products based on company needs # of products, # of pre-registrations VP oGIP & VP M

Defining marketing channels based on products # of channels, conversion rate of channels VP M

Trainings for TXPs# of TXPs attended to trainings, # of pre-registrations per member

VP oGIP & VP M & VP TM

Running campaigns # of pre-registrations VP oGIP & VP M

Converting pre-registrations (e-mail, tel, sms) # of registrations VP oGIP & VP M

KPIs ResponsiblesActivities

oGIP Marketing strategies based onstudent profile & companies

We have 2 main strategies based on our customers:

B2B&B2C

The world's #1 marketing software platform

• B2B Inbound Marketing Working Group

• Blog posts

• Whitepapers

• Offers

• Landing Pages

• E-Mail Marketing Templates etc.

• Strong brand positioning

• More reach

• More lead

NMT

NMT

• What does NationalMarketingTeam mean for you?

• What kind of Working Style should we have?

Talking the same language

I R I R I R I R I R I R I R I R I R I R I R

#DIV/0! #DIV/0!#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0!

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! #DIV/0! #DIV/0!

March

ROI % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0!#DIV/0! #DIV/0!

July August September October November December January February

Physical Promo Materials

ROI %

OVERALL iGIP oGIP oGCDP

#DIV/0! #DIV/0! #DIV/0!

ROI

Facebook Ads Investment

ROI %

Google Ads Investment

ROI %

LinkedIn Ads Investment

April May

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

0 0 0 0 0 0 0 0 0 0

oGIP Monthly Total Leads

0 0 0 0 0 0 0 0 0 0

oGIP Monthly Reach Leads

0 0 0 0 0 0 0 0 0 0

iGIP Monthly Total Leads

0 0 0 0 0 0 0 0 0 0

iGIP Monthly Reach Leads

iGIP

• Leads Generated From Organic Search

• Leads Generated From Google Adwords

• Leads Generated From E-Mail Marketing

• Leads Generated From Physical Act.

• Leads Generated From Referral Websites

• Leads Generated From Linkedin Ads

Leads:

iGIP

• Leads Generated From Organic Search

• Leads Generated From Google Adwords

• Leads Generated From E-Mail Marketing

• Leads Generated From Physical Act.

• Leads Generated From Referral Websites

• Leads Generated From Linkedin Ads

Leads:

• Google Adwords Reach

• Facebook Paid Reach

• Linkedin Paid Reach

• E-Mail Marketing Reach

Reach:

iGIP

• Leads Generated From Organic Search

• Leads Generated From Google Adwords

• Leads Generated From E-Mail Marketing

• Leads Generated From Physical Act.

• Leads Generated From Referral Websites

• Leads Generated From Linkedin Ads

Leads:

• Google Adwords Reach

• Facebook Paid Reach

• Linkedin Paid Reach

• E-Mail Marketing Reach

Reach:

• Total Reach From Campaigns

• Total Leads From Campaigns

# of Campaigns

• # of Published Stories

• # of Draft Stories

Showcasing Impact

oGIP

• Leads Generated From Blog Page

• Leads Generated From FB Ads

• Leads Generated From Google Ads

• Leads Generated From E-Mail Marketing

• Leads Generated From Physical Act

• Leads Generated From Referral Websites

• Leads Generated From Twitter

• Leads Generated From Linkedin Ads

Leads:

oGIP

• Leads Generated From Blog Page

• Leads Generated From FB Ads

• Leads Generated From Google Ads

• Leads Generated From E-Mail Marketing

• Leads Generated From Physical Act

• Leads Generated From Referral Websites

• Leads Generated From Twitter

• Leads Generated From Linkedin Ads

Leads:• Google Adwords Reach

• Facebook Paid Reach

• Linkedin Paid Reach

Reach:

• # of Campaigns

• Total Reach From Campaigns

• Total Leads From Campaigns

# of Campaigns:

oGIP

• Leads Generated From Blog Page

• Leads Generated From FB Ads

• Leads Generated From Google Ads

• Leads Generated From E-Mail Marketing

• Leads Generated From Physical Act

• Leads Generated From Referral Websites

• Leads Generated From Twitter

• Leads Generated From Linkedin Ads

Leads:• Google Adwords Reach

• Facebook Paid Reach

• Linkedin Paid Reach

Reach:

• # of Campaigns

• Total Reach From Campaigns

• Total Leads From Campaigns

# of Campaigns:

• # of Published Stories

• # of Draft Stories

Showcasing Impact