Nutrition Camp November 14th 2009

“from corporate philanthropy to business sustainability: a difficult path"

Prof. Carlo Alberto Pratesi Università Roma Tre

The scenario

Resources

Population

Pollution

Industrial Output

Food

Easy problems

Now Future

Bet

ter

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>

Next evaluation

Action #1

TodayDesired situation

Action #2

Complicated problem

Now Future

Bet

ter

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--->

Next evaluation

Action #1Action #2

Presentsituation

Desiredsituation

Business sustainability

Sustainable is a business that meets the needs of the present world without compromising the ability of the future generations to meet their own needs.

Sustainability drivers

• Environment• Economy• Society

1. Classic market approach

Single consumer

Planet

Short term

Long term

2. Responsible approach

Consumer Planet

Short term

Long term

3. Sustainable market appoach

ConsumerPlanet

Short term

Long term

Stakeholders

Capital

People

Row materials

plants

Goods

Wealth

Tax

consensus

services

Settore Food (Vigeo)

Danisco, Danone, PREMIER FOODSHuman Rights

Nestlé, Unilever nv, Unilever PLCCommunity Involvement

Associated Brit Foods, PREMIER FOODS, Unilever nv, Unilever PLC

Corporate Governance

Danone, Unilever nv, Unilever PLCBusiness Behaviour (C&S)

Nestlé, Unilever nv, Unilever PLCEnvironment

Bonduelle, Danisco, DanoneHuman Resources

Top 3 PerformersDomains under analysis

ICT

Ericsson, Philips Electronics, SebHuman Rights

Ericsson, Nokia OYJ, STMicroelectronics

Community Involvement

ASML Holding NV, Infineon Technologies AG, Nokia OYJ, Thomson

Corporate Governance

ASML Holding NV, STMicroelectronics, Thomson

Business Behaviour (C&S)

Ericsson, Nokia OYJ, STMicroelectronics

Environment

ASML Holding NV, STMicroelectronics, Thomson

Human Resources

Top 3 PerformersDomains under analysis

Energy

BG Group, ENI, StatoilHydro ASA, TotalHuman Rights

BP, ENI, StatoilHydro ASACommunity Involvement

BG Group, ROYAL DUTCH SHELL A, StatoilHydro ASA

Corporate Governance

BG Group, LUNDIN PETROLEUM, ROYAL DUTCH SHELL A, StatoilHydro ASA

Business Behaviour (C&S)

BP, NESTE OIL, ROYAL DUTCH SHELL AEnvironment

ENI, NESTE OIL, TotalHuman Resources

Top 3 PerformersDomains under analysis

Suppliers Producers MarketH

uman

reso

urce

sC

onsu

mer

sC

omm

unity

Env

ironm

ent

Extended supply chainR

e s

p o

n s

i b

i l i

t y

Sustainability Matrix

The role of consumers

Information education

Control, pressure e certification

Demand and offer of sustainable goods