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A session to think about profiling ODHE, for the thrice-yearly national event.
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ODHE Profiling…* Dr Bex Lewis, Digital FingerprintURL: http://www.slideshare.net/drbexl/odhe-national-meeting-february-2013 February 2013, for: http://odhegroup.wordpress.com
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
*Not CSI style…
Define Audiencehttp://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
Define Your Audience
• Male/Female?• Age?• Culture/
Nationality?• Beliefs?• Academic Level?• Attitudes/
Behaviour?• Friendship
Group?
• http://en.wikipedia.org/wiki/Persona_%28marketing%29
• http://heidicohen.com/marketing-persona/
Discussions
• ODHE Group (1st)• Budget Holders• Others interested in our
orgnisations• Those in similar jobs• Senior decision makers• Business Schools• Management Students• HR Colleagues• External – private sector
(share knowledge)
• V-Cs (senior decision maker) & front/support this
• Senior influencers – leaders informal network, often barriers/accelerators of change
• Academics• International – exchange
ideas, own research• Start small – back to group
& develop…
http://www.lfhe.ac.uk/en/research-resources/resources/organisational-development/odhe-group.cfm
http://www.wordnik.com/words/blog
• A website that allows others to reflect, share opinions, and discuss various topics in the form of an online journal whilst readers may comment on posts. Most blogs are written in a slightly informal tone (personal journals, news, businesses, etc.) Entries typically appear in reverse chronological order.
Get Inspired
Some suggestions
• http://blogsearch.google.com• http://www.technorati.com • http://www.blogcatalog.com• http://www.globeofblogs.com/
Ideas?
What do you like?• Pictures/Cartoons – inc Great British
Bake-Off• Catchy quotes that make you think… • YouTube links• Headings that draw you in • Include links to more information
rather than squeeze info in• Most ‘active’ posts• Communication• (Corporate policies) • Who the blogger is…
photo/description
What don’t you like?
• Pop-up advert (unrelated)• VCs: Long-winded, boring
… • Purpose: Just for profiling,
not for sharing information• Negative connotation – ego-
profile… • Public: careful about open-
ness
THINK: About Page
•Who is this site by?•What is it about?•Who is it for?•When is it updated?
How do we develop from this?
Consistency
Human Beings at Machines, not “are machines”
http://www.sxc.hu/photo/192333
http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
DISCUSS
• How do you define ODHEG (what you are) and ‘Organisational Development’ (what you do)?
• What message do you want to get across?• What practices do you want to share?• What action do you want to be taken?• What event(s) might you want to promote?• What might you want to reflect upon?
http://www.lfhe.ac.uk/en/research-resources/resources/organisational-development/index.cfm
Happy with this as a definition? Should you try it on some of your target users?
Discussions
Messages
• We are an community of (Experts) … practitioners
• We can demonstrate an impact for OD
Practices
• “Define practices”• Reality of carrying out OD
work• Personal stories/reflections
rather than textbook• Conflict of interest –
policies of appropriate content
• Allow us to promote own activities?
Discussions
Actions• Reflection OK even without
comments• Response & Reaction• Engagement with discussion• Contact us (offline) to carry
on conversation• Understand more – they
think differently
Events• National Meetings• Webinars• Own institution open to
externals • People we want to influence • Conference for VCs etc want
to do more in institution.• Digital literacy masterclass• [Is OD serendipitous?]
Social Media SurgeryODHE Website Action Plan
@drbexl @digitalfprint @bigbible
