OEP Technology Entrepreneurship Online Course - Stanford 2012 - IdeasLab

InovlandPlataform for Land and Forrest Resources and Services

IdeasLab // Technology Entrepreneurship 2012Oportunity Analysis Project - OAP

» Team

IdeasLab

• 2 met up through online games

• 2 are brothers

• 1 was found on venture-lab

• Curiously all are from the same region: Porto, Portugal

Luis Bivar Ramos (http://www.linkedin.com/in/luisbivarramos)

Simão Curval (http://www.linkedin.com/in/simaocurval)

Inês Amaral (http://www.linkedin.com/in/iamaral)

Miguel Bivar Ramos (http://www.linkedin.com/in/miguelbivarramos)

12/13/2012 IdeasLab // Technology Entrepreneurship 2

http://www.linkedin.com/in/luisbivarramos

http://www.linkedin.com/in/luisbivarramos

http://www.linkedin.com/in/simaocurval

http://www.linkedin.com/in/simaocurval

http://www.linkedin.com/in/iamaral

http://www.linkedin.com/in/iamaral

http://www.linkedin.com/in/miguelbivarramos



» Product

InovLand

Putting landlords, farmers, want to be farmers in contact, matching eachother needs. Starting with the Portuguese market and then expanding toother markets with strong agricultural tradition, economy andbackground.

Our first beta is under development and will be launched soon. We hopeto have a first official and stable version during January.


» Marketing


• Target Market: Market characteristics > growing and mature;

• Potential Market: 90.000 users;

• Potential ways to reach target: marketing door to door, a

campaign on Facebook/Twitter/Pinterest, participation in a weekly show on national radio;

• Marketing Strategy: Blended Marketing - social media strategy

combined with a traditional media campaign and direct marketing;

• Marketing Costs: no costs yet;

• Actual Marketing Reach: 131.000 > social media campaign,

national radio show and direct marketing.

» Sales


Channels• Website• Mobile Application

Customer Acquisition• Network of contacts (friend involved in agriculture)• Agriculture Associations• Agricultural National Fairs• Social Media

» PartnershipsWill be developed at different levels:

• Users acquisition (mostly not bi-directional relevant): 3 contacted

Agricultural (sector) regional and national associations;

Forrest regional and national associations;

Cooperatives and farmers’ associations.

• Services development (more bi-directional relevant): 10 contacted

Universities and technical schools specialized on land development;

Land laboratories;

Real estate agencies and municipalities;

Temporary work agencies

• Products development (some may be bi-directional relevant): none contacted yet

Agricultural and forrest machinery companies;

Seed, animal food and fertilizer companies.12/13/2012 IdeasLab // Technology Entrepreneurship 6

» Distribution


Our product is a web platform, distributed through theweb:

• Distribution channels: Website and Apps for smartphone and

tablet;

• No third party or partners in distribution;

• Support for distribution: weekly email newsletter and social

media;

• Best way to reach our customers: Internet;

• Estimated costs of distribution: 125.000 € / year withtaxes

» Costs

Beta Stage: 703€• Trade mark: 700€

• Domain cost: 3€ (Godaddy.com)

First Launch Version: 81.650€• Dedicated machine: 1.200 €/year

• 2 Programmers: 60.000 €/year with taxes

• Structural office (in a start up center): 3.200 €/year

• Marketing: 5.000 €

• Software licenses: 3.000 €/year

• Computer equipment: 4.000 €

• Portuguese company taxes: 250 €/year

• Creation of the company: 5.000 €


» Revenue model


Freemium Model:• Free registration: access to basic features as profile and simple ads

creation, application to ads and newsletter received;

• Service and Subscription plans: access to premium services, products and

apps either through one time use or an annual plan (more complete landsales and rental ads, product sales, consulting on land production, apply forgroup discounts, register for auctions, access to ERP and cloud features,training and consulting discounts);

Advertising Model:• More cost effective advertising directed to land development

businesses and users;• Advertising: at the web platform, mobile apps and weekly newsletter.

• Affiliation programs: refering the product in other websites.

» Risk


• Financial: no risk on beta (703€ investment) and low risk on first

launch version (81.650€);

• Technical: high risk as we need to develop a new and innovative

platform with different innovative features that add value to the users.This problem will be faced with the hiring of high skilled programmers;

• People: medium risk as we have a good team with knowledge in the

different areas of the business, but we need high skilled programmersthat raise the associated risk. In order to lower it we’ll offer themcompany participation.

• Market: risk of not covering all the potential market because of

associations and cooperatives’ power. We’ll face it going first for theones looking to grow and so more interested in partnering with us.


» Partners and Allies

Partners, the ones that will help us develop services and products for

the end users (the ones eager to get market share)

Universities and technical schools specialized on land development;

Land laboratories;

Real estate agencies;

Temporary work agencies

Agricultural and forrest machinery companies;

Seed, animal food and fertilizer companies;

Municipalities.

Allies, the ones that will help us develop the platform:

Software development company;

Programmers;

Cloud services company.

» Funding


Different sources depending on platform development:

1. Beta Stage and First Launch Version, 90.000€: three Fs (Family,Friends and Fools), crowdfunding and national and internationalentrepreneurship competitions;

2. Second Launch Version, 180.000€: we’ll go for BA (Business Angels)with experience on internet start up platforms;

3. International Expansion, 1.000.000€: we’ll go for VC (Venture Capitalfirms) with experience on start up internet platforms.

Thank you!

Technology Entrepreneurship 2012 OAP

COURSE

Education

OEP Technology Entrepreneurship Online Course - Stanford 2012 - IdeasLab