OLA cab ltd.By Kiran S. Karanjkar

1416FM019

OLA cabValuable Startups

2nd Largest seeder*

Women driver promoter

Supported by NSDC & ASDC

Profitable Cab aggregator**

CNG Cab initiator

www.Socialmediatrend.com

www.quora.com

www.trackin.euwww.myway.com

Times Of India

• *As per Business Today. Aug 30, 2015 report by Goutam Das.• **For year 2013/14, Source:- ROC

Company VisionThe vision behind Ola cabs is to provide hassle-free, reliable and technology-efficient car rental service to Indians.

Passion MantraWe are a young and energetic company based in Mumbai. Nothing excites us more than using technology to bring the same efficiency and customer experience to the car rental industry that you expect from flights!

MissionTo provide marketplace for all types of car and cab on rental basis.

Short term goalTo improve rental cabs system in India.

OLA cab

OLA cabOLA CAB PRODUCT AND SERVICES

TRANSPORTATION IT-APPS OLA-CAFE

CAR TAXI AUTO

CAR HIRE

FULL/HALF DAY CAR HIRE

LUXURY CAR RENTALS

FINANCIAL BUILDINGOLA cab

2012-13 2013-140

20

40

60

16

51

OLA REVENUE

REVENUE

2012-13 2013-14012345

0.64

4.29

TAXI FOR SURE

REVENUE

Rs. In crore

+ 219%

Rs. In crore

2012-13 2013-14010203040

22.834.22

LOSS AFTER TAX

LOSS

+50%

Rs. In crore

2012-13 2013-1405

101520

3.02

17.08

Profit & Loss

Profit & Loss

Rs. In crore

Incurredloss

* Figures in Crores, Source : ROC

$ 300-$ 500 MILLION

$ 210 MILLION

$ 68.1 MILLION

$ 5 MILLION

SERIES B MODELFUNDING FROM MATRIX PARTNERINDIA

MIXFOR $ 20 MILLION.

Text

SERIES C MODELHONG KONG BASED STEAD VIEW CAPITALSILICON VALLEY BASED SEQUOIA CAPITAL

Text

SERIES E MODELINSTITUTIONAL FUNDING

Text

SERIES A MODELFUNDING FROM TIGER GLOBAL

FOR $ 5 MILLION.Text

OLA CABFINANCIAL BUILDING

$ 20 MILLION

Text

SERIES D MODELJAPANESE BASED INTERNET &

TELECOMS SoftBank.

Rs. 2500 core.by Russian billionaire Yuri Milliners & DTS

Global, Singapore's GIC IN 2015

Vehicle ownership rate 41/1000Ranks 128th worldwide

Total population of India is 1.252 bn

23%-39% growth estimated.Rs.30000 Cr business till 2017

App Friendly, Website & Call center.

Pre-paid wallet recharge facility

BETA mode booking availability

'OLA PINK' by women driver

SOS SYSTEM

OLA Prime, OLA Sedan, OLA Mini Segment

why only OLA- Competitive Advantages

128

41

private Car

world wide rank

36

64

with car

without car

TARGET MARKET0.80 BILLIONPOPULATION

19

3729

23

2011 2012 2013 2014 2015 2016

103

Why only OLA ?

• 23%-39% growth estimated by www.nextweb.com• Vehicle information by TheTopGear Analysts.

INDUSTRY ANALYSISOLA cab

COMPETITORS

UBER MERU EASY CAB MEGA UNORGANIZED SCTOR

9.76

83.62

1.74

2.78

2.09

FUNDING

OLA UBER MERUMEGA EASYCABS

OLA46%

MERU 19%UBER16%

TFS10%

MEGA5%

EASY 3%FASTTRACK

1%

OLA FT MERU UBER MEGA EASY

100

4223 18 6 4

ACTIVE IN CITIES

OLA TFS UBER MERU MEGA FT

51.05

4.29 2.26 3.55

36.37 39.55

TOTAL REVENUE2013/14

Rs. In crore

OLA TFS UBER MERU MEGA FT

-34.22

-17.08

0.07 3.56-2.55

0.12

Profit & Loss 2013/14Rs. In crore

* Source of data:- Business today, ROC, Slideshare

GROWTH STORYOLA cab

2011 MAY 2012 2014 JULY SEPT. 2015 JULY

BY IIT

ANUPAM MITTAL A

ROUND

$ 1 BN E

ROUND

1ST MOVER STEP

AHEAD

DREAM

SEED

BOOKING

DRIVERS

COMMISSION

REVENUE

GET ACCESS

WEBCALL

CENTEROLA APPS

NO MAINTAINAINCE SAVE COST PERMITTED

TRANSPORT AUTHORITY

HAVE TO REGISTER

REQUIRESMARTPHONE

LINK BANK ACCOUNT

NO RESTRICTED REGION

NO TIME RESTRICTION

FLEXIBILITY

FACILITATOR

DON'T HAVE ANY OWN CAR

AUTO/TAXIDRIVERS

OLA BUSINESS MODEL

CONSUMER INTERNET COMPANY BY

VCCIRCEL ANUAL AWARD 2015

PINK CAB CONCEPT

June 2013, BEST START UP

CNG CAB INITIATOR

EMPOWER PRAGATI AWARD

ACHIEVEMENTS MBillion AwardUnder category of South Asian Travel & Tourism Category

2015, TATA INVESTMENT

Ratan Tata invested in his own personal category

BILLION DOLLAR CLUB

Rs. 6100 cr investment

• SOURCE- www.track.in • TOI

STRENGTH*1st mover cab aggregator.*Acquisition step.*Top of mind service.*High awareness.*Huge customer base.*Rapid expansion.*Multiple round of VC investment

OPPORTUNITY* 90% Unorganized market.* Internet penetration.* Rising disposable income.* Acquisition of small players.

THREAT* Rising competition.* Uber has deep pocket.* Presence of many national players.* Absence of clear Govt regulations.* Lack of customer loyalty.

WEAKNESS* Driver misbehave.* Demand huge, Cash burning huge.

OLA SWOT

S W

O T

THANK YOU