C h a l o N i k l o

Compiled by :Ayushi SrivastavaChandan PandeyGursimran Singh SethiJaya MauryaRaj SinghRohit Kumar

Contents

i. Introductionii. Service timelineiii. Consumer Behavioursiv. Major influencing factorsv. Buyers decision processvi. Henrey Assaels Analysisvii. Adoption Processviii.Conclusionix. Thank You

Introduction

Ola is the largest Indian online transportation network. It was founded on 3rd December 2010 by Bhavish Aggarwal  (current CEO) and Ankit Bhati. As of 2014, the company had expanded to a network

of more than 200,000 cars across 100 cities. Ola is valued at $5 billion as of September 2015.

Timeline3rd Dec 2010 : Fastest growing cab network across India.2nd Jul 2014 : Gets a promising series of investments.17th Nov 2014 : Starts its pilot programme with auto services.3rd Mar 2015 : Acquires Taxi For Sure.20th Mar 2015 : Launches Ola Café in select cities.16th Apr 2015 : Raises another $400 million in funding.

14th May 2015 : Ola goes of Delhi roads.3rd Jul 2015 : Ratan Tata joins Ola as its newest investor.18th Nov 2015 : Reaches $5 billion valuation with fresh $500 million.4th Dec 2015 : Ola, Didi, Lyft, Grab Taxi join forces.

5th Apr 2016 : Ola e- rikshaws to hit Delhi

Streets.

Consumer Behaviour

Why do we need to study consumer behavior ?

Because no longer we can take the customer for

GRANTED.

Factors Influencing Consumer Behaviour

Buyers Decision Process

Problem recognition

Information Search

Evaluation of alternatives Purchase decision Post purchase

behavior

Recognise service providers

Internal Information

External Information

Cost Brand

Services Offers

Guarantee Service

Provided Rating

Quality Of Service Availability Conditions

Henry Assael Analysis

High Involvement

Low Involvement

Significant Differences between

Brands

Complex Buying Behaviour

Variety seeking buying behaviour

Few Differences between Brands

Dissonance reducing Buying Behaviour

Habitual Buying Behaviour

Adoption Process

Awareness

Interest(Seeks Info)

Evaluation

Trial

Adoption

CONCLUSION

FULFILL NEEDS

TRUSTFULL SERVICE

NUMBERS OF VARIETIES

ECONOMICAL

EFFORTLESS

THANK YOU

#chalo niklo